Everything You Need To Know About Email Opt-In
                     Everything You Need To Know About 
Email Opt-In
Uma Sri
Writes for 
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expert in writing articles on 
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You must have come across various websites where there is a space for you to fill 
in your email address. Next, you can submit it if you wish to receive emails from a 
website. In case you had furnished your email address, you may have received 
emails later on. These can be newsletters, advertisements, special offers, etc. This 
exactly is known as email opt-in. An opt-in email is an email that a website sends 
to people who have willingly signed up for by providing their email address.
Email opt-in is a highly targeted approach in digital marketing. The company, at the 
outset, seeks the permission of the recipients, thus making sure that they are 
interested in their offerings. In most cases, opt-in emails serve promotional 
purposes, though they have other uses too. In other words, email opt-in is a 
marketing tool that allows the company to build up a strong email list quickly in an 
easy and cost-efficient manner. If the recipient wants, he or she can get 
themselves removed from the mailing list.
A detailed explanation of how email opt-in would help 
your business
Email opt-in can help a company in several ways. This is why it is gaining immense 
popularity with both business and other websites. Here are a few factors which 
make email opt-in an important tool:
H    e   l p   s    b   u   i  l d   i  n   g    a    l a   r  g   e    m     a   i l i  n   g    l i  s  t  :  The most obvious benefit of email opt-in 
is that it helps to build up a large mailing list. The process is automated and simple, 
you can easily use this tool even without much technical know-how. This tool 
collects all the data and builds the email list by itself, instead of you having to do it 
all manually.
C    o   s  t  -  e   ffi     c  i  e   n   t   p   r  o   c   e   s  s   : Email opt-in is one of the cheapest ways to advertise 
your product. As long as your marketing strategy is good, the email opt-in tool will 
help boost your sales considerably once you build up a strong email list.
E   n  h  a  n  c  e  s   o  p  e  n   r  a  t e  :  Open rate is the number of emails sent by you that the 
recipients opened, compared to the total number of emails you sent them. For 
most recipients, there are a large number of unwanted promotional emails that 
get stashed in the trash or spam categories. Opt-in can help your mails avoid 
ending up in these categories, thus improving the open rate of your mails.
H    e  l p   s    y  o   u    t  a  r  g  e   t   p   o  t  e  n   ti   a  l   c  u   s  t  o  m    e   r s  :    Email marketing is carried out widely, 
as a result of which most people who come across the emails might not be 
interested. Email opt-in is highly targeted as the recipient voluntarily provides his 
or her email address, thus showing interest. The result of such opt-in emails is 
much better.
C    u   s  t  o   m     i z  e     t  h   e     m    a   i l  s  :  The marketers can track the purchases made by the 
buyers on their website. This would allow them to customize the future 
advertisement mails, thank you mails and emails seeking feedback.
G    r  o   w     s   t   h   e    i n    t  e  r   e   s  t   o   f    p   o   t  e   n   ti   a   l   c   u   s  t  o   m     e   r  s  :   S everal websites not only 
allow a person to opt-in but also choose areas or topics they are interested in.  The 
email receivers are more likely to follow up on the mails and make favorable 
actions if they receive updates on topics/products they specifically need. You can 
tailor your mails to meet your customer’s interests, thus ensuring that the mail is 
more effective.
H   e  l p  s  w   i t  h    a  n  a  l y  ti  c  s :  E mail opt-in is very helpful in tracking the progress and 
performance of your business.  In initial stages, if visitors to the site are not even 
interested in further information about a new service or product offering – it is not 
a good sign. Similarly, a lot of sign-ins show some acceptance of the product or 
service.  Moreover, such emails could also be used to get feedback from 
customers. This helps businesses understand how they can beat their competition 
in the market. This, in turn, would help your business flourish, with higher profits.
How to choose the right email opt-in tool?  
Although email opt-in is very useful, you must make sure that you pick the right 
software. There are several opt-in tools. While the right tool would help you 
enhance your business greatly, the wrong tool would give a sub-optimal benefit.
Conclusion
Email opt-in is a very useful tool to have in the toolset of a digital marketer. Email 
opt-in would help to turn your visitors into potential customers, thus increasing 
the sales. It can help you beat your competition by providing you with a larger 
customer base.
Moreover, as it can collect specific data on what the customers want, the chances 
of your customers buying after receiving your mails would be higher. You can 
personalize a good opt-in tool to specifically meet your needs.
Most importantly, it is a cost-effective approach to an advertisement. You can use 
this tool to build a strong email list quickly without having to shell out a large 
amount of money. An email opt-in tool is suitable for a variety of websites and 
businesses.
About Marvist
Marvist Consulting LLC is a 14-year old premium Digital Marketing company that 
has established a special niche as high-quality provider for SMBs with its 
professionalism and innovative approach. As a Professional SEO Firm Marvist 
offers customized strategic SEO solutions in digital marketing while exclusively 
focusing on small and medium enterprise market segments in the USA and 
Canada.
Thank you for spending your precious time in reading this article!