Best Email Opt-In Tools For SMBs
                     Best Email Opt-In Tools For SMBs
Uma Sri
Writes for 
Small business digital marketing consultant, 
expert in writing articles on 
professional SEO company.
Broadly opt-in is the process of inviting visitors to their websites to sign up for your 
email list. The key here is that the people who populate the database actually should 
want to hear from you. When a visitor or a prospect opts-in to your email list, he or 
she will permit you to send emails to them. If someone is not in your current email 
list and when you offer them the opportunity to join your emailing list is what email 
opt-in is all about.
This is a process that is best handled by software automation tools. Choosing the 
right tool or app helps to build your email list faster. Further, you can enable this 
email opt-in tool for your social media profiles. This allows us to reach more number 
of people which helps to build a large email list quickly. Email opt-in tools make it 
convenient and automate the process of collecting and maintaining the email list 
and the tool works for you 24/7 and 365 days. For your convenience, we have listed 
below some of the best email opt-in tools that are available in the market.
Mail Munch
Mail Munch was founded in San Francisco, California, in the USA in 2010. Mail 
Munch is an opt-in tool that enables you to capture emails and details by easily 
embedding opt-in forms on your website. It is currently used by more than 50,000 
businesses. Mail Munch allows you to quickly create professional forms without 
writing any code, and it doesn’t require much technical expertise. Mail Munch is 
perfect for small and medium-sized businesses who want an easy way to build a 
huge email list.
Mail Munch provides a forever free plan for up to one website with unlimited forms. 
In their paid plan you will get advanced analytics, premium themes, Unlimited sites, 
tracking pixels,instant email notification, etc. Their paid plans start from $15 per 
month for three websites and price increases with the number of websites and with 
more features.
Sumo
Sumo was founded in Texas, the USA in 2010. To create professional-looking pop-
ups, forms that appear on clicks, timers, and before people leave and with advanced 
drag and drop functionality, Sumo is the best and advanced tool to capture email 
from the internet. In Sumo, you can also control the look and feel of the pop-ups and 
forms. Sumo has multiple custom templates that will save you some design time and 
interesting thing is that it will also work on mobile platforms. It has features that 
enable you to show different forms or pop-ups for different visitors.
Sumo also provides a forever free plan by providing customizable design and more. 
In their paid plan, it has advanced features like advanced visitor targeting, removal of 
the Sumo brand logo, advanced analytics, unlimited newsletter mails, etc. Their one 
paid plan is available at $39 per month or if you would want to pay annually then the 
price is $468.
Optinmonster
Optinmonster was founded in Florida, the USA in 2013. Optinmonster is the 
complete conversion optimization software that will help you to build and grow 
your email list quickly and increase sales and revenue. Optinmonster has the feature 
of behavior detection technology, with that you can show the right campaign at the 
right time to the right visitor. With Optinmonster you can show the highly 
customized messages based on the referral source to turn your visitors into 
subscribers. Similarly, you can run a targeted campaign based on the user behavior, 
page of your site, visitors’ locations, and site.
Optinmonster doesn’t provide free service as others do, their pricing starts from $9 
and goes up to $49 per month. The pricing fully depends on how many pages views 
you want and how many sites you want. In its higher plan, it has advanced features 
like onsite retargeting, advanced reporting, custom branding, many chat integration, 
ad-block detection, geolocation targeting, etc.
Hello Bar
Hello Bar was founded in San Diego, CA, the USA in 2011. Hello Bar has a feature 
that you can set and ensure the correct timing of your message that you want your 
visitors to see. The operating system for Hello Bar is very simple. You just have to 
enter the URL of your website and after that, you will be guided about how to go 
about making campaigns, creating customized forms, making display ads, and more. 
The email integration feature makes sure that your inbox is synced to the email 
service. Another interesting feature of it is you can extract subscribed data from 
other software like mail chimp, campaign monitor, etc. It also provides A/B testing to 
make sure that you only display the best message.
Hello Bar also provides a forever free plan with 5000 views and has a limit of 10 
pop-ups. They have two paid plans $29 and $99 per month respectively. In their 
paid plans they have advanced features like unlimited pop-ups, premium designs, 
advanced and premium integration, remove HB logo, etc.
Poptin
Poptin was founded in Israel in 2011. Poptin is the best opt-in tool to create 
engaging forms and pop-ups for enhancing your online presence. It doesn’t require 
coding skills and deep tech skills to design the forms. It provides multiple custom 
design forms and templates that you can use according to your need and choice. 
Poptin tool makes the marketers’ job more simple with its drag and drop feature, 
and also you can set the timer that at a time and at which place you want to send 
the campaign so it makes the user very easy to do the job quickly and more 
efficiently.
Poptin has a forever free plan with 1000 visitors and for one domain. Poptin paid 
plans to start from $19 and it goes up to $99 per month. The paid plans will get the 
features like up to 15,000 autoresponders, merge tags, cookie targeting, phone 
support, autopilot trigger, intuitive editor, unlimited poppins, premium support, 
manage users, etc.
Conclusion
Email opt-in is the most effective and best way to grow your email list faster and to 
bring more visitors to your website. The success in email opt-in depends on the 
software that you choose for your business and to make use of it efficiently. It’s good 
to evaluate and explore various tools before making any final decision and can try 
their free version so that you can understand whether that tool will suit your 
business or not. Their advanced features help you to learn and understand how to 
design campaigns and to make attractive pop-ups, forms.
About Marvist
Marvist Consulting LLC is a 14-year old premium Digital Marketing company that 
has established a special niche as high-quality provider for SMBs with its 
professionalism and innovative approach. As a Professional SEO Firm Marvist 
offers customized strategic SEO solutions in digital marketing while exclusively 
focusing on small and medium enterprise market segments in the USA and 
Canada.
Thank you for spending your precious time in reading this article!