IoT (Internet of Things) – What SMBs Need To Know
                     IoT (Internet of Things) – What SMBs 
Need To Know
Uma Sri
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Leveraging technology has been one lever for success for many SMBs. At the same 
time, as many technologies are getting widely adopted, there is little competitive 
advantage from using older technologies. IoT which stands for Internet of Things is 
one new technology that can give a good advantage to an SMB in the market place. 
In this article, we are providing a simple understanding for SMB owners about IoT.
By making mention of IoT (Internet of Things), we are speaking of the current trend 
where, many objects, devices, etc are getting connected to the Internet. To be more 
precise, devices that are enabled to send and receive information through the 
Internet, devoid of involvement of people, come under the purview of IoT.
Functioning of IoT
At this point, it won’t be inappropriate to have a basic understanding of how exactly 
the system of the Internet of Things works. Here, objects and devices accessing the 
platform of IoT have sensors built into them. And, the platform assimilates data 
from varied sources, uses analytics and then delivers information most appropriate 
to the given device.
As a matter of fact, the IoT platforms are so robust that they can differentiate 
between details that are crucial and information that is irrelevant. During the early 
phase of the Internet of Things, the focus was primarily on how commercial entities 
can be made to benefit from this technology. But with the passage of time, it 
became all-encompassing. This is in the sense that, even residences began to go 
with objects and devices based on IoT platforms.
Real-life applications of IoT
Let’s now take a glance of a few real examples of how the Internet of Things 
platforms have simplified things for people and businesses:
We have sophisticated thermostats that take in data related to location, while you 
are traveling in your car. Based on the information received, the thermostat 
modifies the temperature of your home, well before you reach the place.
Similarly, when a showroom intends to know as to which of its offerings are having 
maximum demand, the IoT platform doesn’t disappoint. The sensors fixed in the 
outlet would promptly pinpoint precise sections of the place where customers 
spend most of their time. Additionally, here the business obtains information about 
products having a maximum volume of sales, courtesy the easy access to extensive 
sales database. 
On a bigger scale, there are now many smart cities, in which sensors are found at 
almost every nook and corner. With these sensors, the city is empowered to remain 
in control of numerous facets of the environment. Smooth flow of traffic, 
management of waste and timely weather alerts, etc, are a few things that can be 
achieved.
Overall, there is a tremendous enhancement in the quality of life of the residents of 
these places and this is solely attributable to the IoT system.
One more realm where the platforms of IoT have changed things for the better is 
in the area of agriculture. The sensors that have been installed in agricultural fields 
are making sure that correct guidance is given about the exact time for irrigation of 
crops.
There has been a noteworthy increase in the number of IoT devices during the 
preceding three years, on a worldwide basis. It is projected that the total number 
of these devices would exceed 20 million, in about the next year. The writing is on 
the wall! SMB businesses should lose no time in quickly adapting to this awesome 
technology!
About Marvist
Marvist Consulting LLC is a 14-year old premium Digital Marketing company that 
has established a special niche as high-quality provider for SMBs with its 
professionalism and innovative approach. As a Professional SEO Firm Marvist 
offers customized strategic SEO solutions in digital marketing while exclusively 
focusing on small and medium enterprise market segments in the USA and 
Canada.
Thank you for spending your precious time in reading this article!