When And Why Is A Logo Redesign Vital To Any Company Or Brand
                     When And Why Is A Logo Redesign Vital 
 To Any Company Or Brand?
When ‘Tropicana’ revised its logo design, there was a tremendous backlash from consumers who  
felt the original emblem was adequate and the transformation was unwanted and uncalled for.
What unfolded later was that you couldn’t do much with a drink whose flavor is dominated by a  
specific ingredient in terms of modifying it. The flavor was the rationale why the buyer chose the 
 product in the first place. When customers don’t demand a change in taste, a logo modification  
that they’ve learned to correlate with their favorite brand would be really unwelcome.
The question here is why a logo redesign would effect a business thus!
Let me start at the beginning. Evolution occurs in the ‘E-Commerce’ world precisely as it does in 
 the physical world. As society changes, you’ll need to customize your central components to 
stay  on top of the fashion and remain viable, but logo design is unique and different from other  
promotional tools such that they function as an identification mark for the company, not playing  
a large role in the process of selling the products to customers.
Logos help with product awareness and recall, and they should play an essential role by  
expressing your philosophy instead of being an accessory on which you spend a lot of money  
only to show off. Countless enterprises make the error of revising their logo simply because the 
 old design has been there for a considerable length of time and they assume it needs replacing  
now.
That’s not really how a logo ought to be; it should indeed be changed, but only if there are  
compelling reasons to do so. Numerous advertising agencies are oblivious to these modifications  
and do not comply with the standards.
Here are a few factors to look for in your ‘logo’ to determine whether or not a redesign is truly 
 necessary;
It Just Doesn’t Have the Aura as Other Brands’ Logos in the Competition;
Since your company initially went underway, you had to manage with the resource base you had 
 at that stage, which might have resulted in a preliminary logo design that was sufficient to get  
things started, but as your business expands, you’ll need to upgrade your logo to make it more
attractive than your rival companies’. This is sometimes the most effective way to determine
whether to go for a logo improvise or not, as other variables can be worked over or brushed  
aside. Nevertheless, when you’re in a competitive rivalry, it is prudent to go for a logo upgrade 
 or, if necessary, a totally new one to get one step ahead of your competitors and enhance your  
corporate image and leave a quite impressionable mark on the customer.
Issues/Limitations with the Existing Logo’s Technicality;
The technical features of a logo are one of the most basic reasons to revamp or modify it. Inspect 
 your logo to see if it retains its picture quality when enlarged, or if it is too variegated, costlier 
to  be printed by the company. Challenges such as this indicate to the need for a slight redesign 
of  the logo to maximize its technical feasibility in a variety of formats.
Should Be Consistent and Precise With Your Company’s Existing Vision/Objectives;
While contemplating a logo design makeover, it’s imperative to go further into the philosophy 
 and rationale behind the original logo’s formation. Corporations have a history of changing  
through the ages, and they may eventually wind up doing something completely distinct than  
what they originated with.
It might be the addition of new products to the foray or an ideal branding strategy that the  
company straddled owing to experimenting in order to expand its client base. Whenever  
searching for logo design changes, make sure your current logo isn’t too dissimilar from the 
 philosophy that underpins your current operations.
Conclusion;
Redesigning your logo is a great method to represent a major shift in your company, launch a  
new name, or even reconnect with your target audience if your current brand isn’t doing so  
successfully, but only when it’s a dire need and effects your business viability and performance.