Learn Digital Marketing in Amritsar – SEO, PPC, Social Media & More
                     SEO BASICS: 
HOW TO RANK 
WEBSITES ON 
GOOGLE
KNOW MORE
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HOW SEARCH ENGINES 
WORK?
• Crawling: Search engines scan the internet 
for new and updated pages.
• Indexing: Web pages are stored in a massive 
database.
• Ranking: Search engines rank pages based 
on relevance and authority.
• Google uses over 200 ranking factors to 
determine website positions in search results.
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TYPES OF SEO
• On-Page SEO: Optimizing content, 
keywords, and meta tags.
• Off-Page SEO: Building backlinks and 
improving domain authority.
• Technical SEO: Enhancing website 
speed, mobile-friendliness, and security.
• Local SEO: Optimizing for local search 
results and Google My Business listings.
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ON-PAGE SEO 
OPTIMIZATION
• Title Tag & Meta Description: Use relevant keywords.
• Header Tags (H1, H2, H3): Structure content for readability.
• Keyword Placement: Naturally integrate keywords within content.
• Internal Linking: Connect pages within the website for better 
navigation.
• Image Optimization: Compress images and use alt text for better 
indexing.
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OFF-PAGE SEO & LINK 
BUILDING
• Backlinks: Get high-quality links from 
authoritative websites.
• Guest Blogging: Write articles on reputable 
websites.
• Social Media Signals: Engage with audiences 
on social media platforms.
• Brand Mentions: Improve online presence by 
getting featured in blogs and news sites.
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TECHNICAL SEO – ENHANCING 
WEBSITE PERFORMANCE
• Mobile Optimization: Ensure the website is mobile-friendly.
• Website Speed: Use tools like Google PageSpeed Insights to 
improve load time.
• Secure Website (SSL): HTTPS improves trust and SEO 
ranking.
• Structured Data Markup: Helps search engines understand 
content better.
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LOCAL SEO – RANKING IN 
LOCAL SEARCHES
• Google My Business Optimization: Update 
business name, address, and phone number 
(NAP).
• Customer Reviews: Encourage positive reviews 
to boost credibility.
• Local Keywords: Use phrases like "best SEO 
services in city."
• Citations: Ensure your business is listed on 
local directories.
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DIGITAL MARKETING CO
URSE IN AMRITSAR
 
• If you want to master SEO, enrolling in a digital marketing course can help.
• A structured course provides hands-on training in keyword research, on-page 
SEO, off-page SEO, and analytics.
• Learning from experts enhances career opportunities in the growing field of 
digital marketing.
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THANK YOU
Visit Us: 
https://wwCawl.lw Uesb:c ooks.in/ 
8283809241
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