SEO in Digital Marketing
                     SEO in Digital 
Marketing
Digital Marketing
● Digital Marketing is an online marketing form of advertising delivered through 
digital channels/platforms.
● Digital channels can be search engines (Google, Bing etc.), social media 
(Facebook, Instagram, YouTube etc.), web applications, mobile applications, 
emails etc.
● Any type of marketing involving electronic devices and online is termed as Digital 
Marketing.
● Digital Marketing is done through SEO(Search Engine Optimization), 
SEM(Search Engine Marketing), SMM(Social Media Marketing), Content 
Marketing, Affiliate Marketing, Email Marketing etc.   
SEO (Search Engine Optimization)
● SEO is a method to increase the relevant traffic to your website by ranking high 
in the web results in unpaid section, organic results.
● In SEO, the online content of your website is optimized in such a way that when 
a query comes, Search Engine will show up your site first depending on the 
keyword the search comes. 
● SEO increases the quality and quantity of the traffic to the website. 
● SEO is an important part of Digital Marketing.
On-Page SEO
On-page SEO helps search engines to understand the content of the website 
and if it’s relevant to the query.
On-Page SEO factors are:
● Content
● Title Tags
● Header Tags
● Meta Description
● Keyword Cannibalization
● Image Optimization 
Off-Page SEO 
Off-Page SEO are activities done outside or off-page to get positive impact on SERP’s 
(Search Engine Result Page). 
● Link Building
● Social Bookmarking Sites  
● Social Networking
● Directory Submission
● Blogs
● Q & A
● Infographics
● Video Submission
● Image Submission
● Web 2. 0 Submission 
SEO Tools 
Availability of efficient SEO tools makes our work easy and effective. There are many 
free and paid SEO tools. Some of the commonly used SEO tools are:
● Google Analytics
● Google Search Console
● Keyword Planner
● SEMRush
● Moz Pro
Digital Marketing Institute
● Digital Marketing is gaining more popularity than any other marketing strategies 
as the results are measurable, unlike others.
● ROGERSOFT Technologies is an Online Digital Marketing Institute. 
● Students from around the globe can join ROGERSOFT Technologies in Kochi 
and Trivandrum, as  ROGERSOFT Technologies offer online classes for 
digital marketing.
● The timing and batches are allotted as per students requirements.
ROGERSOFT Technologies
https://www.rogersoft.com/digital-marketing-institute/
Ph 1:  +91 9995638376
Ph 2:  +91 9446488187
Email: [email protected]