How to Learn SEO from Scratch
                     How to Learn SEO from Scratch
Depends on your work and time. SEO is a practical theory.
The SEO theory will inform you how to make your website SEO-friendly, but how 
you  use the concepts will affect your ranks and visitors.
If you follow a good learning plan and work hard, you can learn the essentials in 
less  than 6 months.
During this time, you’ll practice SEO, not just read about 
it.
SEO takes time to work, therefore you may need to wait a few months (or more) 
to  witness the impact of SEO-related modifications on a website
Follow these 7 steps to learn SEO on your own.
Step 1. understand search engines.
SEO increases a website’s visibility in search engines, thus it’s important 
to  understand how they work.
I recommend reading the linked guides below and watching the above video to 
learn  how search engines scan, index, and rank webpages.
Step 2. Understand SEO’s function in digital marketing
Before diving into SEO, know its importance in digital 
marketing.
SEO is SEM. SEM involves gaining traffic from search engines naturally 
(through  SEO) or through sponsored adverts.
Digital Marketing includes SEM. Social media, email, content, etc. are other 
routes.
SEO is not paid to advertise, and it’s not the only part of search engine 
marketing.
Step 3: Understand SEO’s importance
Next, grasp what we mean by SEO and why it’s vital for websites.
SEO is a collection of principles you may apply to a website so it ranks highly 
in  SERPs for related keywords.
Why is this Important?
The top 5 search results get the most traffic.
If you want Google and other search engine traffic, your website must rank well 
for  relevant search terms.
4. Learn SEO processes
Next, learn how SEO works.
When optimizing a website, there are more than 255 SEO ranking criteria 
to  consider, which are divided down into sub-processes.
Each subprocess has SEO rules.
They are:
Technical SEO crawls indexing phase.
On-Page SEO optimizes page content for search engine crawlers.
Off-Page SEO promotes your website online to acquire links from other sites. 
SEO  links act as ‘votes of trust’ and can boost a website’s search ranks.
Step 5: Understand keywords and keyword research
You should already know that SEO begins with a 
keyword.
After the technical SEO phase, which involves infrastructure, the following 
SEO  phases focus on keywords.
Keyword research identifies which keywords to use in 
content.
Mastering keyword research is essential for SEO.
SEO keywords are significant search phrases for a 
website.
6. Measure SEO performance
Measure SEO performance next. You won’t know if your SEO initiatives 
are  successful if you don’t know what to measure.
Learn Google Search Console and Google Analytics to measure SEO 
performance.
Google Search Console (GSC) shows how your website performs on Google. 
You  can check which Google pages and keywords get visitors.
Google Analytics shows what website visitors do. You can see which pages 
they  visit, how long they stay, and other analytics.
Step 7: Put SEO to Work
Finally, use SEO. Only then may you verify the steps 
above.
Beginners should blog about a topic they’re passionate 
about.
Pick a topic you know well, create a website, then optimize it for search 
engines.
At this level, you’ll probably need to reread certain instructions to remember how 
to  do keyword research, optimize page titles, check that search bots can reach 
your  material, and do other things.
To avoid getting lost, make an activity plan and utilize checklists to track 
your  progress. The two guides below explain how.
SEO Courses and Certifications
An online SEO Course is a great method to study SEO from scratch.
As shown in the study plan above, there are numerous SEO concepts to 
understand  and many things to learn; having everything in one place can save you 
time and  effort.
A solid SEO course teaches both basic and advanced principles. With real-
world  examples and clear directions, it helps speed up learning.