SEO Basic Learning
                     SEO Basic Learning
As a business owner or employee, you're curious 
about  how SEO can help your company increase 
relevant traffic,  leads, sales, revenue, and profit. 
You can look it up on  Wikipedia if you need to 
learn SEO.
What is SEO?
SEO "influences the visibility of a website or a web 
page in  organic search engine results."
The higher your pages appear in search results, 
the more  likely they will be seen and clicked. The 
ultimate goal of  search engine optimization is to 
help increase website  visits, which will eventually 
convert to clients, customers,  or a loyal audience.
Google Search & SEO
SEO is an important marketing channel. First 
and  foremost, 57% of all website traffic comes 
from Google  organic search results.
The SEO market is expected to grow to 150 billion 
dollars  by 2030. SEO results in organic and real-
time business  results. Whenever a person wants 
to do something, go  somewhere, learn something, 
gather data, do research, or  purchase goods or 
SEO services, they come up with the  slogan "Just 
Google it."
Importance of SEO
Compared to other marketing channels, SEO is 
critical for  brands and businesses. Effective SEO 
work lasts a long  time. Following a paid campaign, 
the traffic ceases to  exist. At best, social media 
traffic is erratic and only a  fraction of what it once 
was.
Search Engine Optimization is the base of 
marketing,  wherever the company goes, it goes 
with Search Engine  Optimization.
SEO can help you get the traffic you need to 
achieve  important business goals (e.g., 
conversions, visits, sales).
Additionally, it fosters trust because highly ranked  
websites are often seen as reliable or authoritative, 
both  of which Google values and rewards with 
higher rankings.
SEO Working
Overall, SEO is most effective when it combines:
People: The individual or group in charge of 
carrying out  or seeing that the strategic, tactical, 
and operational SEO  work is done.
Processes: The steps done to improve the 
productivity of  the task.
Tools: Platforms and tools used in technology.
Results: The final output of the activity.
SEO is influenced by a variety of other factors too.