Categories of Business Application Software
                     Categories of Business Application Software
Yash Kumar
Writes for search-marketing.in, which  
provides information on 
Digital marketing in india to improvise 
Digital marketing strategies.
Software is a tool that allows a user to complete a task with more 
credibility. Nowadays, many businesses are using business 
application software for different organizational purposes. Whether a 
business organization is of small or large scale, dealing with the 
different tasks or work processes cannot be ignored. So to make the 
work of every department and employees more accountable and of 
less error, organizations must adopt business application software. As 
there are number of application software available for the businesses, 
the organization must choose the software according to their size and 
need of the business process. 
 
Categories of business application software are as under:
1. Business Process Management Software (BPM)
BPM software helps an organization to improve the performance of 
business processes at different aspects in an organization. It can be 
designing, managing, exercising, distributing, implementing, 
executing, monitoring and optimizing.
 
BPM software enables the organization to organize and analyze data 
and can take effective integrated decisions by which productivity can 
be improved. BPM software facilitates an organization where 
documentation management, email integration, tracking business 
activities, etc., can be done with more visibility and transparency.
2. Accounting Software
The basic work of the accounting software is to make the recording 
and reporting of a financial transaction process for a department and 
make it more effective. Accounting software can be used for different 
accounting related activities like accounts payable, accounts 
receivable, general ledger, book keeping, billing, sales order, 
purchase order, inventory, debt collection, payroll, VAT etc. With the 
help of the accounting software managing all accounting related has 
become easy and can be done in a specified time with less capital 
investment.
3. Customer Relationship Management Software (CRM)
CRM software basically works on the model of business to customer 
(B2C) where better relationships are maintained between business 
organization and customer. A customized CRM software is essential 
for most of the organizations because it helps businesses to achieve 
client’s and customer’s insight. CRM software effectively works 
towards the better customer service and does the streamlining of 
business operations. With the CRM database managing the records of 
employees, clients, customer interactions, business information, 
marketing, contracts lead and win, and many more can be done 
easily.
4. Business Intelligence Software (BI)
BI can also be considered as a business analytical tool. It enables an 
organization to understand the performance of their business 
processes with correct insight of the organization’s information, so 
that effective decisions can be made. With the help of data warehouse 
the organization’s data can be retrieved and analyses can be done on 
that basis, through which reports can be generated. 
With BI, reports can be created at a low cost, analyzing and 
visualizing of the data can easily be done by the concerned 
department of an organization. Many BI software provides the 
features like integrated dashboards, reporting tools, and data analysis. 
With BI business performances can be strengthened to achieve 
business goals with more accountability. And necessary steps or 
required efforts can be made to minimize the weaknesses of business 
processes.
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