How To Create A High-Converting Product Page
                     How To Create A High-Converting 
Product Page
Yash Kumar
Writes for search-marketing.in, 
provides information on 
Digital marketing in india to improve 
Digital marketing strategies.
Product pages are important for your e-commerce business because the potential 
customers read those descriptions and watch the images carefully before choosing 
your product. The product page should provide a complete and clear idea of the 
product you want to sell to your customers. An attractive design along with 
informative content should be your target. A proper wholesome description will 
ignite the buyer’s interest in the item and make them feel like they have a perfect 
digital shopping experience. Here are some ways that can make this happen.
Points to Remember while Creating an Attractive Product Page
 Product Description – A detailed and well-written product description is always 
appreciated by customers. Providing key information in bullet points is the best 
way to grab attention. Unique, concise descriptions in lucid language are the 
only way to create a lasting impression on the mind of the potential buyer.
 Product Images – Images can speak volumes, and 93% of people in a 
survey mentioned that images influence their buying decisions in the biggest 
way. Use high-resolution photos taken against a white backdrop from all 
angles to fit the product description.
 
 Product Videos – Many brands and leading e-commerce businesses use 
well-edited, informative product videos. Live demo videos are popular 
among buyers, and informative videos have also been shown to improve 
search rankings.
 
 Call-to-action – An eye-catching call-to-action button can lead to more 
conversions. When choosing the perfect color for your product, consider 
color psychology, as certain colors evoke specific emotions. For example, 
software companies often use orange for their branding.
 
 Customer Reviews – About 65% of customers prefer to buy products from 
e-commerce sites that feature good product ratings, reviews, and appealing 
displays. Product reviews provide transparency regarding your products. 
Positive reviews can significantly boost sales and build customer 
confidence, making them a key driver of conversions.
 
 Recommendations – Similar products can help customers prepare a wish 
list or combine items driving more sales for your e-commerce business. 
Upselling and cross-selling are possible through recommendations, which 
also causes better engagement. Many large e-commerce businesses attribute 
70% of their sales to recommendations.
 Shipping Information – Shipping and handling fees impact cart 
abandonment. Shipping costs should be clearly displayed on your page; 
otherwise, customers may be misled, leading to a loss of potential buyers.
 SEO – SEO is a tried-and-tested method for improving traffic and 
generating leads, considering that 44% of online shopping starts with search 
engines. Make the product page SEO-friendly by adding keywords to the 
title and body copy. The title must feature popular search terms and describe 
your product in 60 characters or less.
 Mobile Optimization – Mobile phones have become the top shopping 
platform. Potential buyers with mobile phones can be found everywhere, 
and with product pages optimized for mobile users, sales can be 
significantly boosted.
 Social Sharing – Social sharing plays a huge role in driving sales 
nowadays, and for that, you will require a nicely written product page.
About Search-marketing 
Search-marketing.in website is a useful resource which caters to 
micro businesses on developments in digital marketing in India. It 
provides information on digital marketing strategies and helps Indian 
micro businesses to establish strong online presence and to leverage 
the Internet for business performance and growth.
Thank you for reading this 
article!