Growing Trend Of Online Purchasing Of Cosmetics In India
                     Growing Trend Of Online Purchasing Of 
Cosmetics In India
Yash Kumar
Writes for search-marketing.in, 
provides information on 
Digital marketing in india to improve 
Digital marketing strategies.
The growing trend of online purchasing of cosmetics in India is quite wonderful 
news. In fact, in 2023, the Indian consumer in comparison with the global ones 
bought more beauty products online. With advanced technology and money to 
spare, the Indian consumer enjoys shopping for cosmetics online. The big 
advantage is the home delivery of items.
The global cosmetics industry is growing and gaining momentum each year, 
registering more and more sales for global brands selling items online. The 
global jump for online cosmetics buying was around 15%, whereas the Indian 
jump was 13%, which is considered a huge leap in comparison to the last couple 
of years. The GMV of local orders has also seen a boost of 20%. Admitad 
prepared a comparative study analysis on 155 brands in India, which included 
brands like Sephora, Apollo 24*7, Forest Essentials, Loccitane, Calvin Klein, 
Alibaba Plum Goodness, and many others which state the rise in online buying 
of cosmetic items in India.
In 2023, the company traced that there have been 1.3 million online orders in 
India alone. The world order was around 6.5 million for beauty cosmetic 
products. This data was based on studies of various beauty brands on different 
retail websites. In 2023, the business online has been good in comparison to the 
earlier years. Like any other industry, the beauty cosmetic industry was hit badly 
due to COVID, but post that time, the industry started recovery during the last 
year. According to Admitad, the growth has been very good at about 13%.
The concept of smart shopping and benefits has caught on with Indian buyers 
buying beauty products online. The perks of coupons and cashback along with 
discounts are popular with the buyers. Also, a growing number of influencers are 
positively impacting the business. People actually believe in what the influencers 
say regarding a particular brand, resulting in online purchases. Sales from the 
Affiliate stores have increased, and the ones through Google ads have. The 
messenger Telegram has registered a record number of sales through online 
purchases. People are also buying through online portals like Facebook, Yahoo, 
and other networks.
Mobile phones have facilitated people to place orders online and get them 
delivered to their doorstep. Mobile sales already stand at a whopping 46% 
around the globe. Indian users are overtaking global trends again in terms of 
mobile purchases. In India, it stands at a staggering 70%, which means the 
majority and most popular brands are using the mobile resource for sales. The 
future prediction of the beauty cosmetics industry also looks more positive. 
According to market experts, the sales will increase up to 20% by the end of the 
year 2024.
With the advantages being offered, coupled with technological advancement 
online sales of cosmetics have skyrocketed and it is slated to go even further. As 
long as people use their mobile phone applications to buy products and get the 
products delivered at home, people will keep buying.
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the Internet for business performance and growth.
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