Digital marketing agency San Diego
                     At Equity Web Solutions, we have a little secret. We have discovered 
how to get incredible results for our clients and it’s actually quite 
simple. We spend time getting to know you. We develop an in-depth 
understanding of your business, your industry and your competitors.
How to Turn Leads into Customers
1. The Education Email
The early emails should be mainly focused on adding value and educating your 
leads, and as time goes on and you build a relationship with them, then your 
emails can become more promotional. By providing them with valuable information 
related to your business’s area of expertise, you build a sense of authority around 
your brand that shows potential customers you know a lot about something that 
they already expressed an interest in.
2. The Problem Email
The second email in the series should still be focused on providing valuable 
information, but this time your goal should be to educate leads on why the 
problem they came to you about in the first place is worth solving. This 
second email demonstrates to your leads why their problem is important and 
helps create a sense of urgency that compels them to seek out a solution.
3. The Solution Email
Now that you’ve convinced your leads that their problem is important and worth 
solving, it’s time to convince them that your product or service is the answer. 
Although still educational, this email helps convince your leads that they need a 
professional service like yours and gets them thinking about who the right 
provider might be.
4. The Case Study Email
Now that you’ve convinced leads that their problem is important and that they 
need to find a proper solution, it’s time to prove that you are the right provider 
for them. This email, combined with the sense of expertise you have built around 
your business by continually sending educational content, should give your leads 
confidence your business is the right choice and compel them to respond to your 
quote and purchase your services.
(858) 922-8873
[email protected]
https://equitywebsolutions.com/ 
1804 Garnet Avenue Suite #733, San 
Diego, CA 92109