SEO consultant in San Diego
                     Equity Web Solutions website, a professional Internet 
marketing company that offers cost effective Search 
Engine Optimization service in California. 
1.Site Review
We want to know and understand every detail of your website so we can 
leverage all of your strengths and improve all of your weaknesses. Our 
team will also review your company, competitors, and customers; as well 
as identify all strategies and challenges for the SEO campaign.
Tasks:
Kickoff Meeting – Thorough review of company, 
competitors, customers; define all goals
Complete website audit and individual web page audits
Competitor website audit and web page audits (high ranking sites only)
Keyword research, analysis, and selection
Google analytics review
Review social media channels
Identify baseline metrics
2. Site Strategy
During this phase of the project we will develop an in-depth content, 
optimization, and conversion strategy to achieve our goals which are to 
increase conversions, leads and sales by obtaining higher rankings in the 
search engines.
Tasks:
Multiple brainstorming sessions
Develop baseline report
Develop content strategy
Develop optimization strategy
Develop website authority strategy
Develop creative and strategic content strategy
Set goals (traffic, primary conversions, secondary conversions)
Identify all key phrases and targeted landing pages
Identify key metrics of success (user flow, analytic goal setting, etc)
Develop 3-6 month content strategy calendar
3. Site Optimization
The purpose of Site Optimization is to make sure your website and all 
landing pages are properly optimized for search engines by carefully 
executing the approved strategy brief. More importantly, we will make 
sure there is a relevant and properly optimized landing page on your 
website for each targeted key phrase outlined in the strategy brief.
Tasks:
Review of approved strategy brief
Execution of strategy brief
Internal reviews and quality assurance
Setup and install Google Analytics and other tools
Client review
4. Monthly Site Optimization
(Build Search Engine Authority)
Now that your website is properly optimized we must continuously work to 
grow and improve the authority of your site. The purpose of Monthly Site 
Optimization is to increase your site’s authority in the eyes of major 
search engines. A properly optimized website with high authority will start 
to rank higher in search engines. Google is the #1 search engine in the 
world, used by 93% of the population. Therefore, it usually takes between 
6-8 months to start getting higher traffic volumes to your website.
Tasks:
Continued execution of strategy brief
Creative and strategic content creation (video, blogging, guest blogging, 
downloads, infographics, tools, etc)
Optimize creative and strategic content (whether on or offsite)
Link bait creation and execution
Strategic adjustments and pivots
Managing content calendar
Link earning to above creative and strategic content
AB Testing
Qualitative and quantitative analysis
https://equitywebsolutions.com/