The pace of the world is quick. Traditional marketing is no longer effective, and social media marketing is the way of the future because it offers so many more advantages. Social media marketing is all the rage these days, which represents how small businesses and consumers perceive, value, and use social media. Social media influencers and content producers are finding new and consistent opportunities owing to the social media explosion. Social media influencer marketing has emerged as the ideal platform for companies looking to engage with customers and boost sales. Even though B2B enterprises aim to sell their goods to other companies, B2B marketing is still based on interpersonal connections. Social media has always been used to foster the development of these connections, but last year, its significance increased. B2B marketers wanted a way to communicate with prospects and partners without attending physical events. They discovered that social media channels were the best way to accomplish this. Source:- https://www.milesweb.in/blog/social-media/why-is-social-media-important-for-small-businesses/