The Repercussions of a Bad Web Design
                     The Repercussions of a 
Bad  Web Design
About us
Aarav Infotech is a web designing and development  
based in the Western Suburbs of Mumbai. While  
others struggle for a niche in the market, innovative,  
easy to navigate website designs have helped us to  
inch forward in the realm of internet marketing.  
Besides development of websites compatible to  
various operating systems, customization has been  
our specialty over the past years. Our designs are  
always crisp and organized in nature. We deliver our  
services cost effectively within time constraints.  
Moreover, frequent interactions with the  
management team of top ventures and small scale  
businesses have served to smoothen our way to  
portray our perception and potential in the right  
manner.
Introduction
A website is the online existence of a company. It 
is  the face that represents the company. It 
contains  information that people refer to but the 
visitors to a  website are interested more in the 
design than in  the content. Many companies don’t 
realize it but a  bad website can cost them a 
fortune. The user  experience should be good for 
visitors to come to  the website and the web design 
is directly  responsible for that. A good website can 
increase  the reach of your reputation and brand 
awareness.  Then the website wil l  have a better 
SEO and wil l  be  more discoverable.
How to Define Bad Web Design?
Web design is all about ideas and how those ideas are executed. I f  both the ideas and the  
execution are good then only the web design wil l be successful. There are some factors that  
make the web design bad with their presence. They are:
Dysfunctional Call to Action:
The Call to Action function of a website attracts a customer to do something. I f  the CTA is not
direct and effective then the customer wil l  get discouraged.
Complicated Navigation:
The navigation bar of the website should be simple enough for the user to navigate. It  should  
always appear in the same place on every page of the website so that the users don’t have to 
find  it. I t  should easily take the users to their desired destination on the website. I f  it does not 
do so  then the visitors won’t have the patience to go and find things on the website.
Clutter:
Too many of auto-play videos, flash animations, and pop-ads work negatively for a website.  
These things occupy space and so do images. I f  it takes a long time to load an image then users  
mostly switch to other websites which is bad for the SEO of your website. Your website should  
not be cluttered with too many things in it. White space should be used wisely as it makes the  
content more attractive and readable. A messy website won’t be considered professional and  
wil l  repel the customers.
Unclear Intention:
The purpose of your company should be represented with absolute  
clarity on your website. I t  should tell about the services and facilities  
your company renders as plainly as it can. A visitor to your website  
should know whether he/she wil l  f ind what s/he is looking for. I f  the  
intention of your brand is not conveyed properly then no one wil l  be  
interested in the website.
Badly Arranged Content:
Through content, the conversion rate can be increased. Content  
marketing is directly proportional to the improved SEO of a website.  
Your content should always be updated otherwise your website wil l   
appear inactive. I f  useful content, blogs are not updated regularly  
visitors wil l  lose interest in your website. Good content should not  
have any typographical errors or grammatical mistakes. Always use  
clear fonts so that the content wil l  be easy to read. Be clear in your  
content about the services you can provide instead of promoting your  
brand. Make sure that the backlinks are correctly linked and that there 
 are no broken links. Avoid keyword stuffing for an enhanced SEO.
Incompatible and Erroneous Pages:
Whenever a client wants to go to some page it must open and not lead him/her to an error page. Your website  
should be mobile-friendly as well. Those websites that work only on laptops or desktops are obsolete as now most  
people prefer mobile to these devices. Mobiles consume less data so people want things on their mobiles.
Absence of References:
People trust on others’ experiences more than recommendations. You should always  
put the direct word of your clients about their experience with your website in the  
testimonial or reference section. It is a good way of letting people know who they wil l   
work with.
Absence of Contact Information:
A visitor should always find your contact details like phone  
number, email address, and location easily on your website.  
Instead of putting company details give descriptions about  
employees so that the customer wil l  know who to contact.
Unpleasant Visual Engagement:
Your page should be attractive enough to attract traffic. Use  
colours that go well with your brand. Do not stuff your website  
with too many images, unpleasant background colours, or fonts.
Conclusion
I f  all the above-mentioned  
factors are present in your web  
design then your website wil l  fail 
 bitterly. I t wil l  jeopardize your  
website credibility and  make  
your website look old-fashioned.  
As a result, you wil l  lose valuable 
 customers.
Contact us.... MAIN HEAD OFFICE
110, milennium plaza, sakinaka tele exchange ln, 
 mumbai, maharashtra, 400072, India
BRANCH OFFICE
Esplanade commercial centre, unit-312, 3rd floor, 
 Rasulgarh, bhubaneswar, odisha, 751010
Email
sa l es@a aravi n f ote c h.c o m
Website
w w w.a aravi n f ote c h.c o m
Phone
+ 9 1  ( 0 2 2 )  2 8 5 9 4 1 4 2
+ 9 1  ( 0 2 2 )  2 8 5 0 9 9 2 0