Aarcodes – Innovating Your Digital Future
                     DIGITAL
MARKETING
2 0 2 5
What is 
Digital 
Marketing?
Digital marketing goes far beyond basic online 
promotion — it is a data-driven, customer-centric, and 
technology-enabled approach to engage audiences, 
drive sales, and build brand loyalty in the digital age. It 
leverages advanced tools, artificial intelligence, 
automation, and analytics to deliver personalized 
experiences across various touchpoints.
IMPORTANCE OF
 DIGITAL MARKETING
Global Reach at Low Cost
• Unlike traditional marketing, 
digital marketing helps 
businesses reach customers 
across the globe without huge 
investments. Measurable and Data-
• Small and medium enterprises Targeted Audience Engagement Driven Results• Digital marketing allows precise • Every aspect of a 
can compete with larger targeting based on location, interests, digital campaign can 
behavior, and demographics.
brands online. be tracked: website • This ensures that marketing efforts visits, clicks, 
are focused on the right people at the conversions, and 
right time. more.
• Businesses can 
analyze what works 
and continuously 
improve strategies.
TYPES OF DIGITAL MARKETING
Search Engine Optimization (SEO) – 
Improving website ranking on search 
engines.
Pay-Per-Click (PPC) – Paid ads on search 
engines or social platforms.
Social Media Marketing (SMM) – 
Promoting through Facebook, Instagram, 
LinkedIn, etc.
Content Marketing – Creating valuable 
content to attract customers.
Email Marketing – Sending targeted 
messages to subscribers.
Affiliate Marketing – Partnering with 
others to promote your products.
Influencer Marketing – Using 
influencers to market products.
INFLUENCER & 
AFFILIATE 
INFLUNCER MARKETINMG ARKETING AFFILIATE MARKETING
• Affiliate marketing is a performance-based marketing 
• Influencer marketing involves collaborating with 
model.
individuals (influencers) who have a strong online 
• Affiliates (partners) promote your products/services 
following.
and earn a commission for each sale, lead, or action 
• Influencers promote products/services to their 
generated.
audience, leveraging trust and credibility.
BENEFITS BENFITS
Reaches targeted audiences organically. Low upfront cost — pay only for results.
  Drives high engagement and user-generated content.   Access to wider audiences via partner networks
 Increases conversions with persuasive recommendations
The future of 
DIGITAL 
M AI & Machine Learning Integration• ARKETINGHyper-personalized customer experiences
• Predictive analytics for smarter campaigns
 Voice & Visual Search
• Optimizing content for voice assistants (Alexa, 
Google Assistant)
• Rise of visual search through tools like Google 
Lens
 AR / VR Experiences
• Augmented and virtual reality for immersive 
shopping and brand experiences
Short-Form & Interactive Video
• Growth of platforms like TikTok, Instagram 
Reels, YouTube Shorts
• Shoppable and interactive videos
Stay Tuned..
SCO 5 first floor,sohi 
complex, baltana, tribune 
colony road,SAS nagar 
mohali,140604
9888393246
[email protected]
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