Digital Marketing Course Details For Beginners
                     Digital Marketing Course 
Details For Beginners
Presented By:- Abhinav Shashtri
Index
SR.No Title Slide No
1 Introduction:- 3
2 1. SEO:- 4
3 2. Social Media 6
Marketing:-
4 3. E-mail 7
Marketing:-
5 4. Content 8
Marketing:-
6 5. Search Engine 9
Marketing:-
7 6. Data Analytics:- 10
Introduction:-
Today for business promotions and advertising. Digital and 
conventional marketing are necessary to achieve business goals. 
The Digital Marketing Course information helps you to learn and 
adopt all the marketing practices which associated with the digital 
marketing industries.
This focuses on digital marketers and businesses to build marketing 
campaigns that can boost business-reach, and target more 
audiences, generate better traffics and that will offer more 
leads/conversions.
Digital Marketing campaigns are powerful, cost-effective, and 
measurable and can optimize any business. A Digital Marketing 
Course offers participants to learn and master the complete 
landscape of digital marketing techniques and associated mediums.
1. SEO:-
SEO or Search Engine Optimization ensures that your website 
ranks higher in the search engine results and gets drives more 
traffic organically.
As increasing the visibility of your website so that means it 
reaches the right audience. When you end up ranking on top of 
search results, you have to work higher on SEO practices for 
your website. 
SEO Marketing is an essential part of the Digital Marketing 
Course that will teach you SEO tactics and methods. With the 
knowledge SEO domain, SEO, link building, mobile SEO, off-
page and on-page SEO you can easily make your brand’s online 
presence.
2. Social Media Marketing:-
Last Few Years ago social media platforms were only used to 
connect with friends and share our personal thoughts and feelings 
with the world.
Then after big brands recognized the potential of Social Media 
and quickly started using it into their promotional activities. This 
makes Social Media Marketing an important part of a Digital 
Marketing Course It is the latest form of digital marketing, which 
helps brands to build their image by providing their message in 
an effective way. It is one of the most impactful forms of 
marketing, making it a necessary part of every digital marketing 
campaign.
https://www.exltech.in/digital-marketing-course.html

3. E-mail Marketing:-
Email marketing is an old way but still one of the most effective 
ways for a business to connect with its audience. A good 
relationship and effective targeting only possible through email 
marketing.
Email Marketing Course teaches students how to drive new sign-
ups, generating new leads, targeting an audience in a way that 
achieves results and ultimately converting potential customers 
into consumers. Email marketing is something that every 
business can use. Some of the valuable components of email 
marketing are Announcements, Marketing offer, Newsletter, and 
Event invitation.
4. Content Marketing:-
Content Marketing is what makes everything successful in digital 
marketing practices.
When you have great quality and relative content, it takes efforts 
to pay off the digital marketers to attract the audience. great 
content is another way to optimize your page for getting more 
visibility on the search engines.
Content can target the audience and convert them into customers. 
For achieving that, one has to create and publish high-quality 
content in the form of blogs, articles, images, videos, etc. For an 
effective content marketing campaign, one has to know what type 
of content should be published on various online platforms. 
5. Search Engine Marketing:-
Search Engine Marketing is the main form of Digital Marketing. 
It is one of the most highly used digital marketing practices in 
today’s competitive environment and one of the most effective 
ways of growing one’s business and promote products.
Search Engine Marketing can include both paid and unpaid 
methods. It is mainly the practice of increasing the visibility of a 
website and its products in the search engine result pages 
(SERPs) through the implementation of paid advertisements.
Here the advertisers have to bid against certain keywords that 
target their customers these advertisements that appear on the 
search engines like Google, Yahoo and Bing are called Pay per 
Click ads.
6. Data Analytics:-
Data Analytics Course helps you to Track and Monitor digital marketing 
Campaigns.
Analytics Training gives you insights into the real-time performance of your Site, 
Data Flow, and Visitors’ behavioral preferences. You will get to learn different 
analytics tool that you can use to collect, track, and measure, analyze and report 
your overall website data.
Data Analytics will help you analyze the performance of your website that will 
guide you to optimize your web page in the most result-oriented manner 
respectively. Once you master in it, you can understand your traffic source, 
analyze their behavioral tendencies, and improve your campaign to make it more 
successful. With effective use of Data Analytics, you can track and measure the 
ROI of digital marketing and advertising campaigns that will convert into more 
leads, better sales conversion and improves online presence.
https://www.exltech.in/
•  
•