Digital Marketing Tutorial For New Learners
                      
Digital Marketing Tutorial For New Learners
Presented By:- Abhinav Shashtri
Index
SR.NO Title Slide No
1 Introduction:- 3
2 1. Digital Marketing 4
Topics:-
3 2.  Search Engine 5
Marketing:-
4 3.  Search Engine 7
Optimization (SEO):-
5 4. PPC/Google 8
Advertising:-
6 5. Social Media 9
Marketing:-
7 6. Email Marketing:- 10
Introduction:-
This digital marketing tutorial is to create awareness about digital 
marketing and help you understand the main fundamentals of 
Digital Marketing. In this tutorial, I have covered various topics in 
digital marketing. Let’s start learning it.
Digital marketing has become a need in India, every individual is 
curious to know about digital marketing and how digital marketing 
works. Digital marketing is all about promoting business using 
digital channels like Internet, website, blogs, social media 
platforms, video marketing, mobile marketing, email marketing 
and many more. Digital marketing is becoming popular due to the 
increase in the number of internet users, mobile phone users and 
digital content.
1. Digital Marketing Topics:-
Digital marketing is huge which includes many topics and sub-topics. To 
become a digital marketing expert, it’s important to have knowledge about 
all digital marketing topics. I am providing some list of it have  look on it. 
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
PPC/Google Advertising
Affiliate Marketing
E-Mail Marketing
App Marketing
Influential Marketing
Online Reputation Management
Growth Hacking
2.  Search Engine Marketing:-
Search engine marketing is also known as inbound 
marketing. Search engine marketing means using the 
search engine as your primary marketing channel. 
Search engine marketing contains SEO and search 
advertising.
https://www.exltech.in/digital-marketing-course.html

3.  Search Engine Optimization (SEO):-
Search engine optimization is one of the most important 
and major part of Digital Marketing. SEO is about 
getting organic traffic on websites from search engine 
sites like Google, yahoo, and Bing, etc. In the digital 
marketing world, SEO is as one of the most effective 
channel for getting visibility, traffic on the website 
without spending too much money.
4. PPC/Google Advertising:-
PPC/Google advertising is another popular channel of digital marketing. 
Google Advertising/PPC advertising is about paid advertisements in search 
engines. 
Google offers advertisements which appear in search engine results with the 
use of Google AdWords Google also offers Display Ads, which appear on the 
Google Display Network. 
The Display Network is an extensive collection of outside, third-party websites 
that have partnered with Google and agreed to show Google ads. The Google 
AdWords auction is focused around keywords – advertisers choose a list of 
keywords to target which are relevant to their business offerings, the words 
that people are most likely to use when searching for their product.
5. Social Media Marketing:-
Social media marketing is about using social 
networking platforms and social media websites for 
digital marketing. Social media marketing is now 
becoming popular due to the increase in internet users 
and social networking users. Social media marketing is 
about promoting business using social networking 
platforms like Facebook, Twitter, Instagram, LinkedIn, 
and many such popular social media networking 
websites.
6. Email Marketing:- 
E-mail marketing is one of the best parts of digital 
marketing. Some peoples call it as bulk mail, some 
people call it mass mail.  
Email marketing is a very old marketing channel though 
email is one of the most preferred communication 
channel for marketing after SMS and growth of 
WhatsApp and other marketing channels.
https://www.exltech.in/digital-marketing-course.html