Importance Of Digital Marketing In Educational Sectors
                     Importance Of Digital Marketing In 
Educational Sectors
Presented By:- Abhinav Shashtri
Index
SR.NO Title Slide No
1 Introduction:- 3
2 1. Builds a Strong 4
Reputation:- 
3 2. Develops 5
Trustworthiness:-
4 3. Improves Institution 7
Rankings:-
5 4. Increase in Profit:- 8
6 5. Easy Access to Target 9
Desired Audience:-
7 6. Instant Feedback:- 10
7 7. High Rate of 11
Conversions:-
8 8. Maintain Customer 12
Relationships:-
Introduction:-
We are seeing a digital marketing revolution throughout India, where digital 
marketing is spreading across various industries and sectors. Education sector too 
included in this the digital marketing revolution is bringing about several changes, 
such as an increase in the number of internet users – especially students, who access 
the internet to seek information, entertainment, and social media.  
More and more education players entering in this market has set forth an intense 
competition among educational institutions to stand ahead among the rest. 
Interestingly, it is noticed that the average time spends on the Internet among 
teenagers and youth in India is rising day by day. Hence, it can be easily predicted 
that the digital platform is the most convenient, effective and a suitable way to 
target desired audience groups.
Definition of Digital Marketing
Digital marketing as a process of reaching out to target audiences across digital 
platforms, attracting them to know your brand and providing 360-degree solutions 
and services to all your digital customers. To simply put, digital marketing is the 
process of marketing conducted on the digital mediums or tools. The broader 
definition of digital marketing refers to advertising and promotions using digital 
platforms like websites, search engines, social networking sites, email, and mobile 
apps marketing, etc.
1. Builds A Strong Reputation:- 
The major benefit for an educational institution to having an 
online presence is that it builds the strong. There no doubt 
that the internet has become the main source to access 
information. For educational institutions, students and 
parents are the desired target group. 
Since the internet itself is popular among students, it has 
become a necessity for every educational institution to 
maintain an online presence in order to survive. Hence, if it 
invests more time and energy into this, an educational 
institution can easily build a strong reputation towards its 
target groups.
2. Develops Trustworthiness:-
Strong Online Reputation of an educational institution can easily 
built trustworthiness with having a strong online presence. But 
an added advantage to this is, it can also be developed if 
information/news bulletins and relevant information about the 
institution is updated regularly on the internet. 
For example, you can take advantage by updating regular 
articles and posts regarding your education sector, by improving 
the quality of educations, etc. This helps you to make yourself 
an image of a responsible and dedicated education institution, 
which increases your trustworthiness.
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3. Improves Institution Rankings:-
One of the major point to be considered by agencies 
to rank academic institutions by taking up 
students/parents/faculty/stakeholder opinions, which 
can be influenced by digital marketing. 
If students and other stakeholders have a positive 
opinion about your educational institution, and if they 
are talking positively about it on the internet, then it 
helps to improve the ranking of your educational 
institution.
4. Increase In Profit:-
Digital marketing is cost effective compared to other 
traditional marketing practices. Hence, digital marketing is 
most suitable for educational institutions because they are 
allocated with a limited budget for marketing activities. 
As hence as the expenditure reduces, there is a significant 
rise in profit as well by increasing conversions. 
5. Easy Access To Target 
Desired Audience:-
Most of all target audience of educational 
institutions are highly active on the internet, it is 
very easy to approach them through digital 
marketing. Hence, digital marketing is the most 
convenient form of marketing which suitable for the 
educational institutions.
6. Instant Feedback:-
In digital marketing, it is possible to gain instant 
and real-time feedback. Hence, it is easier to modify 
an ineffective strategy in a short span of time by 
replacing it with a better one. 
There is a lot of scope for experimentations. Thus, 
digital marketing channels are the quickest ways to 
convey a promotional message to the target 
audience. It is also easy to record their responses 
and feedback within a minute.
7. High Rate Of Conversions:-
Digital marketing makes it possible for educational 
institutions to reach out to potential students with a 
wider range of platforms such as social networking 
sites, emails, native ads, banner ads, etc. 
This can generate a lot of traffic which influences 
conversion rates. A special advantage of digital 
marketing is that it is capable of all areas of the 
internet. 
8. Maintain Customer Relationships:-
The main focus target audiences of educational institutions are 
students. In the present time, students fall into the various 
category. 
Hence, through digital marketing it is possible to maintain a 
good relationship with them by keeping them informed and 
engaged on social media, responding to their queries or 
questions in real time and acting on their negative feedbacks. 
Thus, digital marketing enables educational institutions to 
maintain valuable customer relationships.
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