Important Google Analytics Reports for Every Digital Marketer
                     Important Google Analytics Reports for 
Every Digital Marketer
Presented By:- Abhinav Shashtri
Index
SR.NO Title Slide No
1 Introduction:- 3
2 1. The Acquisition Overview 4
Report:-
3 2.  The Mobile Overview 5
Report:-
4 3. The Landing Pages Report:- 7
5 4. Goals Overview Report:- 8
6 5. Audience Demographics & 9
Location Reports:-
7 6. Google Ads Campaign 10
Report:-
8 7. Keyword Analysis Report:- 11
Introduction:-
The enormously growing popularity of digital marketing is mainly because of the many 
advantages it has to offers lots of things over traditional marketing. few, digital 
marketing is cost-effective, provides high Return On Investment(ROI), allows to target 
the specified audience, track real-time results, provides higher exposure, higher 
engagement, quicker global reach, etc. The one major part of it which stands out 
different from the rest of what digital marketing is “performance 
tracking/measurement. If you can’t measure it, you can’t manage it but how do we do 
it? How we can measure the performance? The answer is, I know most of you would 
have an idea of it, it’s Google Analytics.
Google Analytics is Google’s free and very powerful web analytics tool. In simple 
words, it is a tool that tells you whether your efforts(SEO, advertising, backlinks, etc.) 
paying off or not and achieving results or not. Setting up a Google Analytics account 
for your website provides you to track and analyze the data captured by the tool and 
gain in-depth knowledge of your website's performance. This valuable data is presented 
in the form of reports by the tool which digital marketers can set up strategy according 
to their need. Depending Upon obtaining the information the owner/business can take 
appropriate actions or decisions towards improved performance and business growth.
1. The Acquisition Overview Report:-
Traffic acquisition report is the most basic and important Google 
analytics report for every digital marketer. Mostly this is the 
starting point when it comes to the reporting process. 
This report helps you understand which channels/mediums are 
contributing to the traffic to your website. Most of the traffic to 
your website it from social media, you know exactly what to do 
to Increase your efforts towards social media (Ads, campaigns, 
etc.). 
2.  The Mobile Overview Report:-
Today, you have almost everything available at your fingertips and that's 
because of the one and only gadget that is your mobile phone. 70% of 
internet traffic comes from mobile phones. 
This report helps you to understand how many users using mobile phones to 
access the website. If the number of users visiting from the mobile device 
keeps growing it means that your website is optimized and very much 
working on the small screens and chancing to be ranked well. Going to 
Audience → Mobile → Devices report gives you the information on the 
mobile phone brand, the model, the service provider, etc. 
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3. The Landing Pages Report:-
The page on which a user firstly visits on your website is called 
a landing page. It can be a blog page shared on social media, it 
can be a home page click on the SERP results, it can also be an 
email subscription page directed upon clicking a Google Ad, etc. 
This landing pages report provides valuable insights for which 
pages of your website landing pages are doing great and which 
are not. Understanding the poor performing landing pages by 
their high bounce rate and fixing them will help to retain the 
users and increases the chances of conversion.
4. Goals Overview Report:-
The actions you wanted your visitor to take on to your website called as the 
goal(s), can be set in the Google Analytics tool. The goal can be asking the user to 
submit a registration form or to subscribe to a newsletter or to download a file, 
etc.
To set the goal, you click on Admin → View → Goals → New Goal
Whenever a user completes the actions defines in the goal, a conversion happens 
and that metric is shown in the goal conversion overview report. There are many 
other tools in the market that are used to track these conversions but the advantage 
of doing it in the Google Analytics tool is you can compare various metrics. For 
example, you can understand out of how many users that visited in a week have 
completed the goals that are set? Which goals are achieved faster? These metrics 
also help you to know how good your business is doing.
You can also use this report's data to know the conversion percentage 
(conversions/page views). The higher conversion percentage indicates that the 
pages are doing well. This report can be accessed by clicking on the Conversions 
→ Goals → Overview
5. Audience Demographics & Location Reports:-
These two reports give us information about the age, gender and 
the location of the visitors. These metrics can be used to make 
the content on the website depending on the majority of the 
gender and age group of the visitors. This will make the content 
more engaging to read and can keep the visitors stay for a longer 
time. So, here it is a necessity to understand your audiences to 
take appropriate actions to attract them and keep them engaged.
To get to the demographics report, under reports click on the 
Audience → Demographics → Overview
6. Google Ads Campaign Report:-
Google Ads campaign report is one of the major reports to 
know if your marketing efforts are providing positive 
results and also to rectify where they are not. To access this 
report, you have to link your Google Ads account to Google 
Analytics account. If you are successful in reaching the 
goals, don't just consider that your Ads are doing great and 
the completions of goals are the result of it.
In this campaign report, you will get to know how your ads 
is doing, the number of clicks on each Ad and the CPC of 
the Ads. Here is how you can get to the report once the 
Google Ads account is linked. Go to reports, click on the 
Acquisition → Google Ads → Campaigns
7. Keyword Analysis Report:-
As digital marketers, we need to know the importance of organic 
traffic to our website. Keywords are one of the players when it 
comes to SEO. If you get to know which keywords are getting 
more visitors to the website, it is as good as finding a treasure. 
You can make use of it to enhance your SEO strategies by 
aiming to rank higher in the search results.
This report can be viewed under reports, click on the 
Acquisition → All Traffic → Channels
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