SEO Mistakes TSEO Mistakes To Avoid For Learners 2019
                      
SEO Mistakes To Avoid For 
Learners 2019
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Presented By:- Abhinav Shashtri
Index
SR.No Title Slide No
1 Introduction:- 3
2 1. Avoid Broken Backlinks:- 4
3 2. Low-Quality Pages and 6
Content:-
4 3. Don’t Use Wrong 7
keywords:-
5 4. Poor On-Page SEO:- 8
6 5. Absence of Content 9
Publishing Strategy:-
7 6. Slow Website Speed:- 10
Introduction:-
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Being a small business owner, it’s important for you to understand the 
competition and complexity of the online marketplace.
If you want to promote your business online to get more leads and sales, then 
there are several methods like SEO, PPC, social media marketing and many more.
However, SEO is the most effective method to get free quality traffic to your site. 
In a recent study, it was found that the websites which are in the first position of 
the search results page get more than 30 percent click-through rate.
Nowadays, running a successful digital marketing campaign is a tougher job than 
it seems. Most of them; therefore, it’s crucial for you to avoid SEO mistakes to 
improve your site’s traffic and overall campaign ROI.
SEO is the success point where it becomes vital for a digital marketer to grab up 
their knowledge and enhance digital marketing skills to take SEO 
practices to the next level.
1. Avoid Broken Backlinks:-
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Broken links are one of the critical factors which 
can provide an impact on your website’s search 
engine ranking negatively. Hence, ignoring 
broken links harmful for your site’s growth.
A broken link occurs when a page is deleted 
which has been linked or when sometimes 
misspells the URL. Your website can have 
internal as well as external broken links which 
you can analyze with the help of several tools.
2. Low-Quality Pages and Content:-
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As a digital marketer, you have heard the phrase “Content is 
king.” Quality content is the one best thing to your business 
for ranking. It includes informational checklists, queries, 
interactive info graphics and many more. 
A website with value providing content is more likely to 
build brand loyalty with users.
 
https://www.exltech.in/digital-marketing-course.html
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3. Don’t Use Wrong keywords:-
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Keywords are a valuable part of any SEO marketing campaign. 
They help the crawler to understand the contents and business goals.
Many business owners fail to choose the keywords correctly, which 
results in low ranking the website on the keywords which are not 
valuable and irrelevant.
Keyword research helps you in finding what exactly users are 
looking on the web and how it can beneficial to you.
There are several keyword research tools available in the market 
which can help in finding the relevant keywords for ranking your 
website like the Google keyword planner tool and others.
4.  Poor On-Page SEO:-
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SEO has its two types that is On-Page and Off-Page SEO. A 
lot of digital marketers spend more time improving the off-
page SEO of a website, but they ignore the On-page SEO
When you create a website's pages it’s must to optimize the 
titles, Meta descriptions and tags.
5.  Absence of Content 
Publishing Strategy:-
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It’s not important to publish content on a 
continuous basis what’s more, important is 
before creating any marketing plan, it’s crucial 
to decide when you want to publish your blog 
posts and stick to it, no matter what it is.
6. Slow Website Speed:-
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Speed is one of the primary factors of SEO algorithm, which 
affects the website’s ranking position on the SERP’s.
The search engines always want to faster loading website, 
and they are doing everything they can to achieve their goals. 
A website that loads faster will not only have a lower bounce 
rate and high conversion rate but also improves the overall 
user experience. A faster website will get more page views 
and sales because it ranks higher in the search engines and 
gets more traffic from users.
https://www.exltech.in/ 
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