Uploaded on Apr 23, 2023
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Here are the 10 most important
Here are the 10 most important SEO tips to follow when optimizing your website:
1. Use Keywords In The Right Places
2. Keep Users On Your Site Longer
3. Find “Suggest” Keywords
4. Delete Zombie Pages
5. Do An Industry Study
6. Add Related Keywords to Your Content
7. Add Text to Infographics, Podcasts and Videos
8. Update Old Pages
9. Speed Up Your Website
10. Use the Google Search Console
1Use Keywords In The Right Places
You probably already know that you should add keywords to pages that you
want to rankBut where you use your keywords is just as important as how
many times you use them.
Specifically, you want to make sure that your keyword appears at least once
in your page’s title tag.
2 Keep Users On Your Site Longer
Here’s the truth:
Pogosticking can make or break your Google rankings.
So: what is pogosticking exactly?
Pogosticking is when a Google user clicks on your site…
…then “pogosticks” back to the search results to find something that
actually helps them.
3 Find “Suggest” Keywords
You probably already know that you can use Google Suggest to find long tail
keywords:
But what you may not know is that you can use this same approach with
OTHER search engines.
4Delete Zombie Pages
Zombie pages are pages on your site that don’t bring in any traffic.
They’re just sorta…there.
And when you delete Zombie Pages, you can get higher rankings and more
Google traffic.
In fact:
One ecommerce site saw a 31% boost in search engine traffic (not to
mention a 28% increase in revenue) when they “pruned” 11k product
pages.And they’re not alone.
Proven.com saw their organic search traffic increase by 88.3% after
deleting 40 thousand Zombie Pages from their site:
5Do An Industry Study
What’s the best way to get backlinks from authority blogs and news sites in
your niche?
An industry study.
In fact, BuzzSumo found that publishing an industry study can bring you a
ton of traffic, social media shares, and mentions in the press.
6Add Related Keywords to Your Content
There’s a lot more to on-page SEO than: “make sure to include your
keyword a few times on your page.”
(Although that’s important too.)
To rank in Google today, you also need to add synonyms and other related
keywords to your content.
Why?
Something called Google Hummingbird.
7Add Text to Infographics, Podcasts and
Videos
Yes, visual content (like infographics and podcasts) is an awesome way to
get traffic and backlinks.
But they have one big problem:
Google can’t understand ’em!
That’s why I recommend adding plenty of text to go along with your
infographic, podcast or video.
For example, here’s an infographic that I published on my site some time
ago:
8Update Old Pages
Do you have a bunch of blog posts on your site collecting dust?
If so, you can probably improve your rankings by updating that post.
Let me show you how this works with a real-life example…
Few years ago, I noticed that this post from my blog wasn’t performing as
well as I’d hoped.
9Speed Up Your Website
Having a slow website can hurt your Google rankings. Google’s “Speed
Update” specifically downranks pages that load slowly on mobile
devices.This is why you want to eliminate anything that slows down
your page speed.Well, we ran a large-scale page speed study.
10Use the Google Search Console
This is one of my favorite SEO tips.
Here’s how it works:
First, login to the Google Search Console.
And head over to the Performance Report:Why is this important?
Well, if I’m ranking for these 3 keywords by accident, imagine if I
actually tried!
So to get more traffic from those search queries, I’d just need to sprinkle
those terms into my post.
And now that Google sees those keywords in my content, they’re probably
going to boost my rankings for those search terms.
https://nidmindia.com/
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