Career and Scope in Content Writing
                     Career and Scope 
in Content Writing
Content writers
O Content writers research on the topic they 
have been given. Information gathering 
and research is a big part of content 
writing and takes up more time than 
writing the articles.
quora.com
Writing
O Content writers can specialize in various 
platforms like  business blogs, websites, 
corporate communication, PR articles, 
product descriptions. Content is also 
developed for videos and podcasts as they 
are popular forms of media.
ctcdc.com
Scope
O It has a massive scope because everything 
depends on content. Since most businesses 
are creating their online versions, they require 
highly skilled writers to make their website 
appealing through highly engaging content.
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Statistics
O  Content leaders drive 7.8 times more traffic 
than others according to Neil Patel and  56% 
of marketers believe that customized 
content leads to higher engagement rates 
and increases brand recall. 
quora.com
More stats
O Content marketing costs 62% less than 
traditional marketing is three times more 
effective and brands that invest in content 
marketing have a six times higher 
conversion rate.
mindler.com
Work
O A content writer may be involved in 
creating technical content, website content, 
blogs & article, academic writing, business 
content, SEO writing, copy writing etc.
Quality of content
O A good content must be simple, credible, 
interesting, personalized and engaging. 
The quality of content writing must be so 
good that audience should be easily 
attracted.
edugorilla.com
Career
O To work as a content writer, you may choose 
to be a freelancer, do summer or college 
internships and blogger. Companies are 
increasingly outsourcing their content 
writing requirements to independent writers
bigfame.com
Career
O You may choose to top up your good writing 
and analytic skills with certification programs 
and short-term courses. There are various 
courses in blogging, electronic rhetoric, 
technical writing, copywriting, SEO etc.
digitalmarketingdeal.com