What Digital Marketers Need to Know About Cookies and Tracking
                     WHAT DIGITAL 
MARKETRES
 NEED TO KNOW 
ABOUT 
COOKIES & TRACKING???..
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Introduction to Cookies and 
Tracking
•A minuscule shred of web-data is 
acknowledged as a web cookie or 
HTTP cookie.
•After visiting a certain networking 
site, it will get attached to the web flaticon.com
of users.
•The code remains on the user's 
history of networking-site until 
he\she deletes it.
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Important of Cookies and 
Tracking
•Cookies and tracking smoothly the progress of various 
functions that are necessary for digital marketing such as-
1. Targeted digital 
marketing
2. Conversion tracking 
in Google AdWord qoints.com
3. Using cookies to 
assess marketing 
performance
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Targeted digital marketing
•Targeted digital marketing can 
be easier with the help of 
browser cookies.
•Cookies stockpile data and 
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user’s activities on networking 
sites.
•Data science promotes audience 
targeting considering cookies of 
users.
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• Following data can be collected using tracking-
1. Age 
2.  Gender of the user
3. The current location 
from which they belong 
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4. Most importantly 
interests of the 
spectators
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Conversion tracking in Google 
AdWords
•Using AdWords to enlarge business is definitely a 
good idea. 
•Does Google Adwords not including conversion 
mining/tracking make it less effective? 
•Think of it….
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•The answer is YESSS‼!...
•Conversion mining/tracking subserve effective 
AdWords campaigns by performing-
1. Ad groups
2. Individual adverts 
3. Submitting an 
appointment form
4. Signing up for a monsterinsights.com
newsletter.
Using cookies to assess marketing 
performance
•Cookies assist digital- marketers to accomplish success 
as well as to vie the digital marketing race.
•Cookies and tracking are must to analyzing the 
behavior of consultants.
•A digital marketer's business can be expanded.
Problems with tracking and 
cookies
•Cookies and tracking aid industry expansion.
•While cookies and several tracking processes face 
problems such as –
I. Privacy concerns
II. Sometimes misinterpretation
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Conclusion
•Digital marketers must use cookies to subserve business 
expansion.
•While getting the help of it to take some precautions that 
there will be no violation of users-audience-consultants 
privacy.
•In the end, consumers matter a lot for any entrepreneur.
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