How to Use Memes - A  Guide for Marketers
                     HOW TO USE MEMES: 
A  GUIDE FOR 
MARKETERS
lucidpress.com
What are memes?
• Memes are images/text messages loaded with sarcasm.
• Memes get viral in seconds on social media platforms.
• That's why? Memes are becoming a trend for digital 
marketing/advertisement.
sproutsocial.com
How it is useful for 
marketers?
• Audience/users can skip ads but they 
never skip to overlook the memes.
• As memes are loaded with humor, 
everyone overlooks it.
• Memes can reach hard to find 
consumer/audience.
pinterest.com
• As marketing/advertisement is easy as well as less 
costly, many businessmen/marketers are adapting the 
meme's marketing.
• Here, presenting some tips for memes marketers.
selligent.com pinterest.com
1. Support a sarcasm of your 
audience
• Design a meme that is full of sarcasm.
• But, your brand’s message should be clear.
• You can attract more sensible customers/audiences to 
your brand.
snapagency.com
2. Create original meme on 
companies brand
• If you edit old existing meme audience can skip it.
• Because, by overlooking it, they may think it was read 
by them.
• Create original meme full of humor plus your brand’s 
information.
synecticsmedia.com
3. Create relevant memes on your 
brand/service
• It is easy to create a meme.
• But, for marketing creating a relevant meme is a 
tough task.
• Your marketing/advertisement meme should be 
relevant otherwise thousands of insulting memes 
can be made by the audience on your brand.
4. Design your brand's memes 
library
• To have a memes library for your brand is the best 
idea.
• You can reuse old memes by editing it.
pinterest.com
5. Use proper 
Emojis/texts/fonts/colors
• Memes with proper formats and proper contents get 
viral easily.
• Check twice the Emojis/texts/fonts/colors used in your 
marketing/advertisement memes.
imgflip.com
6.Care taken for meme 
• Before mgaorinkge tingfo/ra dvemretmies marketing/advertisement, analyze thsee ment
likes and dislikes of 
audiences/consumers.
• Positively present your companies 
value.
• Be very clear with contents.
marketlaunchdigital.com
• Sometimes, some of the brand's memes can go wrong; you 
should be that much skillful to turn this situation in favor of 
your brand.