Reasons of Failure of your PPC Campaigns
                     REASONS OF FAILURE OF 
YOUR PPC CAMPAIGNS
itsguru.com
What is a PPC campaign?
•PPC- Pay per click
•PPC campaigns are some of the rising 
advertisement platforms.
•PPC campaigns assist networking sitebsl og.milestoneinternet.com
to attract customers/audience.
OBJECTIVE
360integralmarketing.com
•The main objective of the PPC campaign is to improvise 
the ranking of networking/social media sites.
•Though PPC campaigns useful for this purpose its 
failure may result in several losses in business.
1.Targeting broad keywords
•Focusing on keywords is 
great for improvising the 
performance of PPC-Pay per 
click-campaigns.
•But targeting only broad 
keywords is not appropriate. digitalvidya.com
2.Plenty of text Ads
•Several text ads are 
annoying for readers.
•This may decrease the 
ranking of networking sites.
singlegrain.com
3.Landing pages
•As the landing pages are a key factor for improvising the 
PPC-Pay per click-campaign.
searchenginewatch.com
4.Privacy measures
•Tracking the details for increasing the 
no. of users/audience is important.
•But, privacy issues matter a lot for 
gaining or losing consumer/audiences' 
beliefs.
unbounce.com
•It shouldn’t violate privacy concerns.
5.Ads positions
•Ads required for PPC-Pay per click-campaign, but 
positioning the ads at the wrong place may result in 
disturbing the readers/audience.
about.ads.microsoft.com
6.Analytics
•Constant analytics is the 
key to the successful 
conduction of PPC 
campaigns.
•Wrong analytics may fail in 
the PPC-Pay per click-
campaign. semrush.com
7. Missing goal
•Decide the goal for the PPC campaign according to 
business/enterprise.
searchenginejournal.com