How site speed impacts your conversion rate
                     HOW SITE SPEED 
IMPACTS YOUR 
CONVERSION RATE?
INTRODUCTION
•Almost all businessmen market their business with 
brand pages and various social media platforms.
•The main motto behind those pages, various ads is 
to get organic traffic and ultimately converting them 
into leads.
•But, to keep engaging the traffic is a tough task, and 
definitely site loading speed matter a lot.
Poor user experience
•Continuously loading the site is very disturbing and 
surely affects the ration of a number of people 
visiting your site. 
•Most of the time you may lose organic viewers 
because of poor user experience.
Time-consuming conversations
•If anyone wants to contact you after reading details 
on your site, then they may face the problem of 
conversation.
•Because due to poor speed chatbots or another 
conversation medium will be slow down.
•Poor user satisfaction 
and time-consuming 
conversation kill the 
conversion rate of any 
site.
•Do you know? 47% of 
audiences expect site 
loading time up to max 
two seconds, and about 
40% of audiences leave 
the page if it is taken 
more than second to load.
Impact on SEO
•So obvious that poor speed will decrease the SEO 
ranking, and in return also degrade conversion rate 
for the site.
Revisiting to the site
•As per the several results, almost 79% of the 
audience doesn't visit the site again if they face the 
loading problem in the first attempt.
•Think about how dangerous it is for any networking 
site.
Example
•Walmart one of the leading e-commerce site found the 
improvement in its revenue as well as in conversions 
after improvising the site speed.
Facts
•Poor speed impacts the 
conversion rate, the following 
example proves the effects of 
poor speed - 
1. The decrease in page views 
by 11% 
2. Customer satisfaction is 
decreased by 16% 
3. Conversion loss by 7% loss 
Conclusion
•As per all studies, records, and experience, site speed 
matters a lot not only in ranking but also in many 
aspects. 
•One of the important aspects that degrades the leads 
generation for any site is a decrease in conversion rate.