Tips to Build Your Agency's Content Strategy Practice
                     Tips to Build Your 
Agency's Content 
Strategy Practice
1. Specify the company’s 
mission
 A mission statement summarizes the company’s 
target audience, the services provided and the 
benefits to the customers.
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2. Teamwork
 For a successful content strategy, consultations 
must be held with each of the teams of  business 
stakeholders, marketing, SEO, design, 
development and user experience.
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3. Know your audience
 It is important to analyze your audience, their age, 
place, interests; receive customer feedback and 
know their expectations
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4. Five W’s of content 
strategy
 While creating content, the team should ask 
themselves What, Where, Who, Why & When; 
regarding the project being undertaken.
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5. Search Engine 
Optimization (SEO)
 SEO increases quality and quantity of website 
traffic by making the website more visible and 
improves access to the website by search results 
on a search engine.
oberlo.com
Use a Content management 
system software (CMS)
 CMS like WordPress make it easier for 
managing and updating content
wordpress.org
Track your progress
 Using analytic tools, you can track and 
analyze website traffic, outreach and 
discussion on social platforms and develop 
strategies to improve it.
uxbooth.com
Summary
 To achieve ultimate goals of content strategy, pay 
attention to finer details, build a brand identity, 
review and analyze progress, create the best 
possible content and finally promote and distribute 
it.
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