On-Page SEO Techniques
                     On - Page SEO
What is On-page SEO ?
On - page SEO is the 
process of optimizing 
webpages or content to 
improve search engine 
rankings and drive 
organic traffic to the 
website.
Why On-page SEO important ?
● On - page SEO helps search 
engines understand your 
website and content.
● On-page  SEO helps search 
engines to identify weather 
the website  or the content 
is relevant ot searcher’s 
query. 
On- page SEO Techniques
1. Write unique,helpful content.
2. Place target keywords.
3. Write keyword rich title and tags.
4. Write click-worthy meta descriptions.
5. Optimize URLs.
6. Add internal links.
7. Add external links.
8. Include and optimize images.
1.Write unique and helpful 
content
● Write unique  and high quality content.
● Start performing keyword research to find 
relevant topics.
● Target less competitive long tail keywords.
2.Place target keywords
● Perform keyword research.
● Include your target keywords in these key 
areas :
○ H1 
○ First paragraph
○ Subheaders
3.Write keyword rich title and 
tags
● Titile tags are displayed first in the Search 
Engine Results Page . 
● Title tags indicates the title of the page.
and influences users weather to click on or 
not.
● Few tips to follow while writing title tags
○ Keep it brief
○ Include your target keyword
○ Be unique
4.Wirte click-worthy meta 
description
● A meta description tag provides brief summary about 
the page.
● It usually displays below Search Engine Results 
Page(SERP) below your page’s title.
● Meta descriptions are the deciding factor for the 
users whether to click on your page or not.
● Best Practices :
○ Use target keyword
○ Consider mobile devices
○ Add a call to action(CTA)
5.Use headings & subheadings to 
structure your page
● Headings and subheadings helps users 
and google to understand the hierarchy of 
your webpage.
● Headings and subheadings helps to 
organize  our website and content 
effectively.
● Best Practices :
○ Use H1 tags for the title  
○ H2 tags for subheadings 
○ H3 to H6 for subheadings
6.Add internal links
● Helps search engine understands your site 
structure and how pages are related to 
each other.
● Allow crawlers to discover and navigate to 
other web pages.
● Helps user to navigate through your 
website.
7.Add external Links
● External links enhance user and build trust 
with your audience.
8. Include and optimize images
● Including images increases the  chances of 
ranking.
Thank you for your attention