Top ROI Metrics That You Should Know in Digital Marketing
                     Top ROI Metrics That You 
Should Know in Digital 
Marketing
An Overview
Digital marketing is one of the most important techniques that can help 
you enhance your brand awareness, boost your website traffic, and 
expand your customer base. Today, proving the ROI of digital marketing 
campaigns is one of the biggest challenges encountered by digital 
marketers. Clearly, it is a very big concern. If you can’t be able to 
determine the ROI of your campaigns, then you won’t be able to plan 
your strategy. Agdova Technologies is an experienced 
digital marketing company in Faridabad that provides professional digital 
marketing services to help businesses grow. 
Following Are The Top Metrics That Can Help You Measure The 
ROI Of Digital Marketing Efforts:
Unique Monthly Visitors
Cost Per Acquisition (CPA or CAC)
Lead-To-Close Ratio (LTCR)
Unique Monthly Visitors
This is an important metric that tells you how many people are visiting 
your site every month. It helps you understand how valuable your website 
traffic is. Google Analytics is one of the most popular tools that can help 
you calculate unique monthly visitors easily. 
Cost Per Acquisition (CPA or CAC)
This is another important metric that tells how much you are investing to 
acquire a customer. This metric directly applies to paid campaigns and helps 
you reap real results for your business. 
Lead-To-Close Ratio (LTCR)
This metric tells you whether your leads are of high quality or not. In order 
to calculate LTCR in digital marketing, you need to follow this formula. 
LTCR = Total number of queries / total number of closed leads
This helps you analyse how efficiently your sales team performs. 
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