digital Marketing ppt
                     DIGITAL 
MARKETING
INTRODUCTION
    Digital Marketing is the Marketing of 
products or services using digital 
technologies, mainly on the internet, but 
also including mobile phones, display 
Marketing and any other digital medium.
What are we going to Learn ? 
• What is Digital Marketing  ?
• Why use Digital Marketing  ?
• Digital Marketing Strategies 
• Who can do this course ? 
• Career Opportunities 
What is Digital Marketing ?
Digital marketing is promoting or creating brand 
awareness using Internet.
TRADITIONAL VS. DIGITAL
FACTORS TRADITIONAL DIGITAL
Reach Limited to Area Global
Targeting Not specific Very Specific
Price Very Expensive Not Expensive
ROI Not Guaranteed Guaranteed

PAY PER CLICK MARKETING
Pay per click ( PPC ) is an Internet advertising model 
used on search engines , advertising networks , and 
content websites , such as blogs , where advertisers 
only pay when a user actually clicks on an 
advertisement to visit the advertisers' website. 
Advertisers bid on keyword phrases relevant to their 
target market .
How to Do PPC ?
PPC can be implemented using these programs
• Google Ad Words 
• Bing Ads
• 18% users click on Paid Ads 
• Very Fast and Effective Marketing
Search Engine Optimization
• Refers to the process of “optimizing” both the 
on-page and off-page ranking factors in order to 
achieve high search engine rankings for targeted 
search terms.
• Refers to the “industry” that has been created 
regarding using keyword searching a means of 
increasing relevant traffic to a website
HOW IS SEO DONE ?
SEO depends on many factors and algorithms 
created by Search Engines –
• 200+ Factors used by Google to Rank a Page. 
• 82% of the Search Users click on Organic Links 
• SEO increases the Leads and Brand Authority 
• SEO takes a Good time and Effort.
SOCIAL MEDIA MARKETING
Social media marketing (SMM) refers to techniques that 
target social networks and applications to spread brand 
awareness or promote particular products. 
CAREER OPPORTUNITIES
WHO CAN DO THIS COURSE ?
•  Anyone with basic understanding of Internet 
• No Programming or Website Knowledge 
• Basic English/Communication Skills are Must 
• Interested and Enthusiastic in Technology
• 12th+ Having basic knowledge of Computer
CONTACT US
Head Office :
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Taxation Pvt Ltd
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Shitala Mata Mandir, Nagpur              712-2714080
Visit Us
http://www.aiatindia.com
Thank you….