16 Ways an Event App Can Drive Engagement | AIDA
                     16 Ways An Event 
App
Can Drive Attendee Engagement At Corporate 
Events
What’s An Event 
App?
An event app is a powerful channel 
to drive  attendee engagement at a 
public conference  or event.
It’s primary objective is to provide all 
 necessary information concerning 
the event,  making it readily 
accessible for your target  audience.
Modern event apps are power-packed with  
valuable features for assuring the attendee 
 convenience & improved attendee 
engagement.
A dedicated event app boosts interactivity 
among  potential attendees and provides 
various  functionalities for effective 
attendee engagement,  transforming public 
meet into a mega big-brand  event.
Highly Targeted 
Marketing
You can easily create and customise guest 
lists  based on the interest levels of the 
participants and  have great attendee 
engagement.
Push Notifications At 
Will
With advanced deep linking within event 
apps from  providers like AIDA, you can 
even link polls, contests,  surveys and 
more in a push notification. Driving  
engagement up is as easy as a tap on the 
screen.
Effective 
Communication
An app can be productively used to promote the 
event to  your specified audience. This 
establishes efficient  communication 
between you and your audience thus,  saving 
time &   money.
Establish Attendee 
Network
An event app provides an organiser with the 
ability  to create an attendee network, 
where your  participants can connect with 
one another and share  their thoughts.
Attendees can post on the activity wall, 
chat with  each other, participate and 
compete in contests and  take advantage of 
the matchmaking functions of the  event 
app.
Easy Event App 
Customisation
Event app will provide event organiser with 
many  great features that make the 
customisation of the  event easy, helping them 
engage their attendees with  a razor sharp focus. 
With AIDA drag and drop event app builder,  
customization of the app on the fly is a breeze 
and  changes reflect instantaneously in 
attendee’s event app.
Instant Content 
Updates
With instant updates, you don’t have 
any difficulties  connecting with your 
audience.
With the event app, content can be 
updated  instantaneously and without 
the attendees having  to update their 
apps.
Multi-track & 
Personalised  Agenda
Event apps let attendees save their 
favourite  sessions to a personalized 
agenda. 
Advanced event apps can also send 
attendees  personalised reminders 
before their favourite  sessions are 
about to start.
Social Media 
Promotion
Content in the event app can be posted to 
popular  social media channels (like 
Facebook, Twitter,  LinkedIn etc.) therefore 
you have a powerful  marketing 
opportunity.
Get More 
Schedul Organised
e With an attendee engagement app, you can 
get  more organised as it involves 
scheduling every  minute detail, spanning 
from  speakers, location, sponsors and so 
on.
With just one glance you will be able to 
find the information you want, avoiding 
any sort of  confusion.
Managing Multiple 
Events
An event app will give you the power to keep 
a tab  on each and every event with just a 
few clicks.
Obtain 
Feedback
Once the participant has attended the 
event,  they can go back to the event 
app to rate their  experiences. The 
feedback you get can be  analysed for 
creating a more tailored events  in 
future.
Live 
Polling
This feature gives attendees the power to 
have  their say in the event through live 
polling.
Event App 
Gamification
Grant points and badges to attendees 
that post on  the wall, participate in 
the polls and surveys, play treasure 
hunts and visit exhibitors.
It’s all possible with event apps. A few 
good prizes  for top contributors will go 
a long way to boost  engagement at 
your event.
Lead 
Generation
A simple scan of a potential lead’s QR code 
via the  app adds them to your contacts and 
the system  sends you the entire list you 
have collected at the  tap of a button.
No more lost business cards!
Monetising The 
Event
You can easily add sponsor ads and banners,  
sponsor splash screens and other 
sponsor specific  sections to the 
application in a seamless manner.
This showcases your sponsors to their 
potential  customers and, facilitates 
conversation and  engagement between 
the two.
Event Analytics & 
Reporting
This includes analysing virtual poll results, 
likes,  speaker ratings and much more.
This will help you create more 
impactful and  engaging content for 
your next event.
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