Creating Event App Content | AIDA
                     How to Plan & Deliver 
Event App Content
Leverage on your event can be 
maximized by creating great content 
which can significantly generate online 
interest for the event, as well as extend 
its life cycle and recall value!
Planning Content For 
Your Event App
Setting The 
Objectives
Make the plan as detailed as possible, 
include numbers and other tangible 
measurements to ensure you can monitor 
and know when you get to the respective 
milestones.
Include sub-objectives as well (if there are 
any)
Cross-selling of products or services to 
event attendees.
Building your database for future 
events etc.
Defining The Target 
Audience
Build your buyer persona:
Demographics: Age, gender, income 
level, location, education, marital 
status and other details you deem 
important.
Personality Traits: Attitude, 
lifestyle, values, interest and hobbies 
etc.
Using Content 
Marketing Metrics
An understanding of what is on track or not at 
the start of the campaign will help to measure 
your success objectively. These metrics are -
Consumption Metrics: Indicates view or 
download rate of the event content.
Share Metrics: Indicates number of shares 
for the content.
Lead Generation Metrics: Indicates if the 
content has generated any leads for the 
event.
Sales Metrics: Indicates no. of event 
registrations from the various forms of 
content.
Delivering Your Event App 
Content
Understanding Content 
Types
After having a good understanding of content 
type you can start with the campaigns, like-
Promotional Campaigns: Notification can 
be used here to talk about new content. This 
can also be presented using a landing page 
(or a promotional template).
Exclusive Campaigns: Create exclusive 
content based on your objectives and the 
target audience.
Social Activity Campaigns: Push content 
when their friends and followers perform an 
activity, to generate interest or desired result.
Re-Permission Campaigns: Reminders 
when they have exited the app without 
the desired results.
Transactional Campaigns: An 
interaction that leads to some 
transaction, a sign-up / purchase etc.
Event Details: Craft a great “events 
page” with all the required details, 
descriptions, videos, pictures, FAQs and 
any other content you feel is important.
Content Calendar:
The calendar planning must happen once 
at the planning stage, and the details need 
to be revisited when the content types and 
campaigns are agreed upon.
Sending timely calendar events to 
participants before the event, including 
first invites, follow-ups regarding 
confirmation, and reminders.
Conclusion:
A successful content strategy for your event 
app is about reaching your target audience at 
the right time and frequency.
Quantify your plan, involve all stakeholders, 
develop content strategy, put-in a milestone 
check, measure and communicate.
Key is making plan, timely checks and 
improvising (backed by data) as needed.
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