A Different Between Search Engine Optimization Vs Digital Marketing
                     A Different Between 
Search Engine 
Optimization Vs Digital 
Marketing
 SEO and digital marketing are usually a hot topic for debate now and then. Some 
come with points stressing both of these are same, while some stresses on their 
differences. Until now, we all are responsive of these two terms. Apparently, 
these two subjects are like two parallel dishes served on one plate. But it neither 
indicates the contribution of exact ingredients nor delivers literal results either.
 
 So, what is the underlying theory behind search engine optimization
 and Digital Marketing; are they siblings, subsets or just family members. 
 To comprehend the topics, we need to dive in the 
pool of digitization and try to find out some solid 
rationales behind. 
 SEO revolves around some of the aspects of a 
website, or we can say it is utilized to gain organic 
hits. While when it comes to Digital Marketing, the 
concept is broad. Unlike SEO, it works for the 
absolute online presence of the website. So, here it 
can be said that the former is a subset of the later. 
 SEO and digital marketing have been used as similar 
terms by most people. But it is to be noted that the two 
have many differences considering the difference in 
their functions and techniques. In fact we can consider 
SEO to be a sub part in the huge realm of digital 
marketing techniques. SEO can simply be expanded as 
Search Engine Optimization, a process with which 
websites or blog sites are being optimized in such a 
way that their position in the search results generated 
by prominent search engines is generally on the top.
 Digital marketing is a broad term which 
encompasses many marketing strategies. To put it 
simply, digital marketing means that you use digital 
technology on digital channels to promote your 
product/brand — this can include social media 
advertising, blogging, email marketing, and/or 
search engine optimization (SEO), among others.
 SEO, meanwhile, is a method that marketers use to 
drive traffic to their content. SEO uses search 
engines to raise the profile of their brand/product, 
by optimizing content in order to get a high ranking 
on search engine results.
 Furthermore, with every passing day, 
the concept and calculation of this 
subject become unpredictable as the 
algorithm of the search engine might 
pop up with something new. Now, 
bumping to Digital marketing, it 
involves SEO as is its part just 
like SMO, SEM, and internet 
marketing. 
 In simple words,  we can contemplate 
SEO as an integrated form of digital 
marketing but cannot give it the same 
worth.
 Over the last few years, the bridge between both SEO and Digital marketing has been 
blurred out, which is forcing the people to think they are identical. Whereas going deep 
down in the books, there is still a fine line amid both. Integration of these high flying 
tools and accurate engaging strategy together can substantiate any business on the 
online front. As a concluding statement “An SEO Company will help you in ranking 
higher while a digital marketing company will endeavor in enhancing the online 
presence clubbing the traffic along with sales”. Chuck out your anticipation and adjoin 
the presence of both the chapters and retain your customers for a nerve ending time.
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