DIGITAL MARKETING AK
                     DIGITAL 
MARKETING 
WHAT IS DIGITAL 
MARKETING ?
Digital marketing is the marketing of 
products or services using digital 
technologies on the Internet through mobile 
phone apps display Advertising and any 
other digital mediums
Objectives of digital 
marketing 
 Increase direct sales 
 Improve conversion rate 
 Percentage of return 
visitors 
 Organic traffic valume
 Reduce bounce rate
Advantages of Digital 
Marketing 
Global reach 
Lower cost 

rMeseualstsu rable 
Pesonalisation 
Openness
Social currency 

cImonpvreorvseiodn  rates
.
Disadvantaes of digital 
marketing 
Skill and 
training 
Time 
consuming
High 
competition
Complaints and 
feedback 
Security and 
privacy issues

CREATED BY AKASH