Nowadays in internet marketing there is a great buzz about social media marketing(SMM). In order to rank websites in the SERPs the algorithms of Google have grown in importance to include “social signs” in them. On Pinterest, Twitter and Facebook, you can perform several activities. All these activities come under SMM. Google algorithm’s 25 % part is accountable for SMM. If these channels are used for SMM in an aggressive manner by the competitors then it can prove to be true.