Significance of Genuine User-Generated Content in Modern Marketing Strategies
                     Significance of Genuine User-Generated Content in Modern Marketing 
Strategies 
Utilizing user-generated content (UGC), which refers to content created and 
shared online by customers, is a common practice for promoting products or 
services on social media platforms. Over recent years, the popularity of user-
generated content, especially on platforms like Facebook, Instagram, and Twitter, 
has seen a significant rise. These platforms have facilitated the emergence of a 
new generation of content creators, as they provide an easy-to-use space for 
anyone to generate and share authentic content, even without prior experience in 
influencer marketing, journalism, or photography. 
Many online retailers allow users to share feedback on their purchases, providing 
valuable insights for other potential customers. Satisfied and loyal consumers 
often enthusiastically endorse products based on their positive experiences, 
serving as advocates for those items. Identifying content creators among satisfied 
customers and seeking their input can be a valuable strategy for obtaining 
recommendations for potential new customers. 
 
Figure 1Authentic ugc