What is SEO
                     What is SEO
SEO stands for “search engine optimization.” It 
refers to  the process of enhancing your website to 
raise its visibility  when users search for goods or 
services associated with  your companion Google, 
Bing, and other search engines.  You are more 
likely to attract attention and draw in new  and 
returning clients to your business, the more visible 
 your pages are in search results. Based on an 
algorithm  that considers authority, relevance to 
that query, loading  speed, and other factors, they 
choose the "best" results.  (Google, for instance, 
uses an algorithm with over 200  ranking 
variables.)
When people think about Search engine 
optimization, it is  typically associated with Google 
SEO. You may think of  our SEO success factors as 
stand-ins for various user  experience elements. 
It's how search engine bots  determine just how 
well a website or web page can  provide a 
searcher with the information they're looking for.  
Because you cannot buy higher organic search 
rankings,  unlike paid search advertisements, SEO 
professionals  must put in the necessary effort.
Types of SEO:
 On-Page SEO
 Off-Page SEO
 Technical SEO
On-Page SEO:
The practice of optimizing web pages to improve a  
website's rank in search results and draw in 
organic  visitors is frequently referred to as on-site 
SEO. In addition  to publishing pertinent, high-
quality material, on-page SEO  also involves 
optimizing your headlines, HTML elements  (title, 
meta, and header), and photos.
Off-Page SEO:
The off-page SEO process involves link building, 
social  media, and local search engine optimization. 
Off-page  SEO refers to everything that doesn't 
happen on your  website directly. Off-page SEO 
refers to operations carried  out away from a 
website to improve its search engine  rankings. 
Building backlinks, promoting branded searches,  
and boosting social media engagement and shares 
are  typical off-page SEO strategies.
Technical SEO:
Technical SEO is the process of improving your 
website  and server so that search engine 
spiders can more  efficiently scan and index your 
site (to help improve  organic rankings).