This presentation explores the importance and cultural value of the Emirati language and highlights how Al Itqan Center plays a key role in teaching it effectively. It begins by introducing Al Itqan Center’s Arabic language services in Dubai, focusing on practical, flexible, and culturally enriched learning. The following slides delve into the Emirati language’s significance in daily UAE life, its differences from Modern Standard Arabic, and the benefits of learning it for professionals, expats, and students. The presentation emphasizes the value of local dialect knowledge in fostering real-world communication, cultural integration, and deeper social connections within the UAE.