DIGITAL MARKETING PLACEMENT TRAINING IN BANGALORE
                     R O L E  O F  
C H AT B O T S  I N  
D I G I TA L  
M A R K E T I N G
 
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A chatbot is a computer 
program or piece of software 
that automates communication 
with a user. Chatbots are the 
genuine contemporary 
representations of artificial 
intelligence (AI).
 
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HOW CAN WE USE CHATBOTS IN 
MARKETING
• There are several methods to include a 
chatbot marketing strategy into your digital 
marketing.
•  For automating repetitive operations, 
responding to frequent consumer enquiries, 
and even closing agreements, bots may be 
incredibly useful.
 
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Chatbots for Customer 
Service
• A bot can be of great assistance if your 
company receives a lot of Messenger customer 
service queries.
• You can develop a chatbot that guides users 
toward the appropriate contact information or 
solution by helping them categorize their 
customer care difficulties.
 
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Chatbots for 
• PeopleS caanl ebes guided into your sales pipeline 
with the aid of a chatbot. 
• It can be a terrific beginning to a customer 
journey, whether you use it to schedule 
appointments for consultations or to gather 
emails for your newsletter. 
• Adding an easy way for customers to start 
communicating online can be helpful because 
many customers don't want to pick up the 
phone and call.
 
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Chatbots for FAQ
• Allow your chatbot to receive common queries from 
current or future customers. 
• A wonderful technique to provide information to 
your audience in a more participatory context is to 
program a bot with a list of potential inquiry 
alternatives and their related replies.
 
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Chatbots for FAQChatbots for 
Shopping
• The use of Facebook Messenger chatbots will 
even enable your company to offer in-app 
shopping. 
• Customers can browse products and even 
make purchases inside the chatbot with a little 
customization.
 
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Chatbots for 
Marketing
• A chatbot can be used for a wide variety of 
marketing strategies, of course.
•  It can be utilized as a lead nurturing tool. 
Once someone contacts your chatbot 
voluntarily, you can keep in touch with them 
by delivering them informative and useful 
messages in an effort to persuade them to 
make a purchase or sign up for services..
 
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Let’s discover the main benefits chatbots 
offer.
 
•  24-hour availabilit
•  Personalized outreach
•  elimination of human errors
•  Instant answers
•   Positive impact on SEO 
ranking
 
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CONTACT US
 +91 
9611361147
 
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 [email protected]
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