How Long Should Your Corporate Videos Be – 2024 Guide
                     
In today’s fast-paced digital landscape, we are consuming content more rapidly and from a 
multitude of platforms than ever before. Our collective human attention spans have 
reached historic lows. A recent study by Microsoft reveals a startling statistic. Over the past 
decade, the average human attention span has decreased by a staggering 25%. This 
phenomenon underscores our desire to consume, engage with, and produce content at an 
accelerated pace.
Whether we are watching instructional videos or researching a particular concept, the 
challenge of capturing and retaining the attention of potential customers has never been 
more formidable. In this age, captivating and maintaining an audience is increasingly 
difficult if your content doesn’t instantly engage them. People simply need more time or 
patience to invest in content that fails to grip them from the very outset.
So, how long should a corporate video be in 2024?
Well, that largely depends on the platform and the type of video you’re planning to create. 
Let’s break it all down! 
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 Instagram
The permissible length varies depending on your video’s format and how you intend to 
share it.
In response to the rapid ascent of TikTok, Instagram Reels have gained prominence and 
are frequently favoured over photos in the algorithm, whether shared in-feed or as 
standalone content. Reels can extend up to 90 seconds, yet it’s worth considering 
shorter durations for optimal viewer engagement.
For Instagram Stories, the video length is capped at 15 seconds per segment, and these 
clips vanish after 24 hours. Meanwhile, when it comes to Instagram Live videos, the 
spectrum is more extensive, ranging from a minimum of 1 second to a maximum of 4 
hours.
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To maximise engagement, aim to keep your in-feed Instagram videos within the 
15-30 second range, as this aligns well with the platform’s on-the-go, 
multitasking audience. Front-load your essential message within the initial 15 
seconds, especially for video and Instagram Stories ads.
For Instagram Live Videos, simply hit record and keep rolling. The longer your 
live session, the greater your potential to draw in a larger audience. A minimum 
of 10 minutes is recommended, especially for live demonstrations, but longer 
durations often yield better results in this format.
Facebook
Successful in-feed Facebook videos typically fall within the range of 24 to 90 seconds. 
Although Facebook allows videos to run for a whopping four hours, it’s essential to 
exercise restraint. 
On the flip side, we have Facebook Stories—user-generated videos with a shelf life of 24 
hours, where brevity rules and clips can’t exceed 20 seconds. When it comes to 
Facebook ads, the key is to front-load the most enticing information within the initial 
five to 10 seconds, even though these ads can also extend up to four hours.
For those looking to engage with their audience in real-time, Facebook Live offers a 
valuable avenue. You can broadcast for up to four hours, and similar to Instagram Live, 
longer sessions enhance the likelihood of attracting viewers. Just ensure your live video 
lasts at least 10 minutes to give people ample time to receive notifications and join the 
stream.
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Linkedin  
We suggest keeping your LinkedIn videos within the range of 30 seconds to five 
minutes, although you can push the upper limit to a maximum of 10 minutes. It’s worth 
noting that LinkedIn’s audience isn’t your typical social media scrollers — nearly three-
quarters of business executives, a majority of whom are active on LinkedIn, report 
watching online videos every week.
However, shorter formats are more effective if you’re running LinkedIn video ads. 
Ideally, aim for 15-second ads, but you can stretch them to a maximum of 30 seconds if 
necessary.
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Youtube
YouTube permits videos to run as long as 12 hours, although the demand for such 
extended content is generally limited for most branded content. If you’re exploring 
YouTube shorts, which are vertical videos, they can be up to 60 seconds long.
For B2B videos on YouTube, it’s advisable to keep them within the two-minute 
range, but you can extend their length if they are instructional or educational. In 
such cases, be sure to incorporate video chapters into your content. This not only 
enhances the viewing experience but also provides significant benefits for SEO.
Regarding video ads, we recommend sticking to a duration of 15 to 20 seconds if 
you’re using pre-roll ads. For bumper ads, designed primarily for brand awareness, 
it’s best to keep them short and sweet at six seconds.
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Twitter
Regarding video tweets and Twitter ads, it’s advisable to keep them in the 
range of 20 to 45 seconds in length. However, extending them to a maximum 
of two minutes and 20 seconds is flexible. This recommendation aligns with 
the nature of Twitter as a platform known for its succinctness, where user 
engagement tends to be brief.
Pinterest
For Pinterest, aiming for 15 to 30 seconds is generally recommended unless 
you’re creating an explanatory or demonstration video, in which case a 
longer duration is acceptable. Pinterest positions itself as “the discovery 
platform,” where users seek how-to solutions akin to their behaviour on 
YouTube.
Snapchat and TikTok 
As the name suggests, Snapchat videos have a fleeting duration, lasting 
just 10 seconds. It’s important not to attempt to squeeze your entire 
message into that brief moment. Instead, aim to give your audience an 
enticing glimpse of your content and provide them with a link, hashtag, or 
URL for further exploration.
In contrast, the length of TikTok videos has expanded in recent years to 
facilitate more extended storytelling and content sharing. TikTok videos 
can now span up to ten minutes, a valuable development, especially as 
many brands and creators are utilising TikTok for B2B content.



Corporate Video Best Practices
The most effective strategy for determining video length is conducting tests and 
discovering what resonates with your audience. When your video is intended for viewers 
unfamiliar with your content and haven’t expressly requested it, it’s advisable to keep it 
under two minutes. Conversely, if your audience has expressed interest or made a 
request, you can consider a longer duration.
In general, shorter videos tend to perform better. Research shows that 66% of viewers 
will watch business-related videos to the end if they are less than 60 seconds in length, 
whereas only 22% will finish a video that exceeds 20 minutes. To optimise viewer 
engagement, leverage video analytics to identify drop-off points and adjust your content 
accordingly. Additionally, consider implementing chapters in your long-form videos, as 
this can enhance retention rates and make your content more accessible and user-
friendly.
Conclusion
In conclusion, the optimal video length is context-dependent, influenced 
by factors like platform, audience, and content. Testing and audience 
feedback are invaluable tools for finding the right duration. Regardless 
of the length, instant engagement is paramount in today’s content-
hungry digital world.
For those in pursuit of an exceptional engagement strategy, Studio52 
stands ready as your distinguished partner. Our portfolio presents a 
plethora of meticulously crafted corporate videos acclaimed by our 
esteemed clients.
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