Google Analytics Setup & Analysis Services
                     Google Analytics Setup 
& Analysis Services
Welcome to our presentation on Google Analytics setup and analysis 
services. This guide will help you leverage Google Analytics to gain 
valuable insights into your website's performance.
Introduction to Google 
Analytics
What is Google Analytics? How it Works
Google Analytics is a powerful web analytics tool that By tracking website visits, user interactions, and 
provides detailed insights into website traffic and user conversions, Google Analytics helps you understand 
behavior. how users engage with your website.
Key Benefits of 
Google Analytics
Target Audience Website Traffic
Identify your target Track website traffic, 
audience's demographics, including sources, traffic 
interests, and browsing volume, and bounce rates.
patterns.
User Behavior Conversion 
Understand how users Tracking
navigate your website, Measure the effectiveness 
pages visited, and time of your marketing 
spent on each page. campaigns by tracking 
conversions and sales.
Setting Up 
Google Analytics 
on Your Website
Create a Google Install the Tracking 
Analytics Account Code
Sign up for a Google Analytics Insert the Google Analytics 
account and choose a property tracking code into your 
for your website. website's HTML code.
Customize Tracking 
Settings
Configure tracking settings to 
monitor specific metrics and 
user interactions.
Tracking Visitors and User 
Behavi1or 2 3
Session Event Goal 
TrackT irnadicvkidiunalg user sessions on MoniTtorra ucskeri nintgeractions with Set uTpr agocaklsi tno gmeasure key 
your website, including session specific elements on your website, conversions, such as form 
and dpuargaetiso n button clsicukcsh  oars v ideo purchsausbems,i sosri ons, 
visited. plays. downloads.
Generating 
Insightful Reports
1 2
Traffic User Engagement
Analyze your website's Understand how users interact 
traffic sources, with your content, time spent on 
demographics, and site, and bounce rates.
geographic location.
3
Conversions
Monitor conversion rates, 
goals achieved, and 
attribution data to track 
campaign effectiveness.
Optimizing Your 
Website for Better 
Performance
Identify Opportunities
1 Use Google Analytics data to discover areas for 
website improvement.
Implement Changes
2 Make adjustments to website content, design, or 
functionality to enhance user experience.
Track Results
3 Monitor website performance after implementing 
changes to measure the impact of optimization efforts.
Contact Information
E-331,Miran Tower, Sector 
74,Mohali,
9779658581
www.amritweb.in
[email protected]