Mechanical and Electromechanical Locks Market
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Rising Health Awareness Boost Vitamin 
Supplements Demand
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The vitamin supplements industry has garnered $47,328.60 million revenue, and it is projected to 
rise at a 5.9% rate from 2021 to 2030, to capture $79,615.50 million revenue in 2030. It is led by 
an increasing elderly population, growing demand for sports nutritional products, surging 
consumer awareness on nutritional health and wellness, along with increasing incidences of 
chronic diseases.
 
Multivitamins capture the largest revenue share, accounting for over 42%. It is projected to retain 
its dominance in the industry in the near future. It is led by the rising number of people consuming 
improper diets, growing incidences of chronic diseases, surging expenditure on health-related 
products, the rising elderly population, and massive research and development expenditure to 
offer advanced solutions.
 
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In addition, the worldwide initiatives of the government, NGOs, and enterprises to increase 
awareness of healthy eating have increased consumer knowledge of multivitamin supplement 
benefits. It is projected to boost industry growth.
 
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Offline distribution channels capture a larger industry share. It is ascribed to the presence of a wide range of products, ease in 
desired product selection, and benefits of buying these products, including regular groceries at the same place.
 
In addition, supermarkets/hypermarkets are garnering acceptance, ascribed to the display of organized products, customer 
willingness to pay premium prices for certain goods, and direct relationship between customer and sales executive help in 
better understanding of consumer preferences for products and brands.
 
Online channels are projected to experience higher growth in the coming years. The rising preference for online purchasing, 
ascribed to the busy lifestyle, product reviews, shopping convenience, and all the relevant information on these platforms is 
expected to boost vitamin supplement sales through e-commerce channels.
 
Healthcare applications capture the largest industry share, and it is projected to retain its position in the coming years. It is 
attributed to the rising number of pharmaceutical manufacturers, government initiatives to improve healthcare infrastructure, 
and the quick launch of new products.
 
In addition, the shift of consumer preference toward vitamin supplements is due to the increasing healthcare cost, as they 
facilitate numerous health benefits, including proper immune system functioning, strengthening of joints and bones, and 
improved vision.
 
Rising awareness of advantages of the vitamin boosts the industry's growth. The availability of the products on both online 
and offline channels, informing people on the advantages of intake of such products, encourages consumers to use them. In 
addition, the rising knowledge of diseases caused by the deficiency of the vitamin encourages consumers to fulfil the nutrient 
demand with the consumption of these products.
 
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Capsules are projected to experience the fastest growth in the coming years, advancing at a rate of 6%, accounting for the 
faster dissolvability and digestibility of capsules in the gut compared to tablets. In addition, capsules do not taste unpleasant 
or have an odor. Besides this, they are resistant to tampering. The growing demand for microencapsulating finished goods, to 
ensure precise release primarily contributes to capsule form demand.
 
Therefore, the growing prevalence of chronic diseases caused by vitamin deficiency boosts the demand for vitamin 
supplements.
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