The global market for cake mixes is demonstrating a competitive business landscape, finds a new research study by Transparency Market Research (TMR). General Mills Inc., Archer-Daniels-Midland Co., Associated British Foods Plc, Pinnacle Foods Inc., Ingredion Inc., Cargill Inc., Hain Celestial Gropu Inc., Continental Mills Inc., Kerry Gropu Plc, and Chelsea Milling Co. are some of the prominent players in this market. The key companies are concentrating on expanding their regional reach to strengthen their position in the global market. Over the coming years, these vendors are projected to engage into mergers, acquisitions, and strategic partnerships to gain a competitive advantage over their peers, states the research report.