A large number of companies operate in the global tea market rendering it highly competitive. The primarily compete on the basis of product quality, service, brand image, innovation, price, and distribution. While the market exhibits presence of several prominent players such as Tata Global Beverages, Kusmi Tea, Davids Tea, and Unilever Plc. and Unilever Plc., small and medium-scale suppliers are also present in plenty, finds Transparency Market Research (TMR) in a new study.