10 REASONS WHY NOKIA FAILED.
                     10 REASONS WHY 
NOKIA FAILED
Nokia Moved Too Slowly 
• Nokia was a pioneer in the smart phone market.
• Yet Nokia failed to respond to the iPhone and the shifting consumer demand that came with 
it.
Source: Google image
Nokia is not Android or Apple
• The world buzzes with talk of Android vs. Apple.
• Nokia needed Windows Phone to be a number 1 or number 2 operating 
system. 
Source: Google image
Nokia phones run Windows
• Nokia’s Windows Phone operating system is going to turn a significant amount of the 
population away simply because it’s associated with Microsoft and Windows.
Source: Google image
 Struggle in North America
• Europe and the emerging markets have traditionally been Nokia’s 
stomping ground, rather than North America.
• Apple, BlackBerry and a host of Android phones were the phones of 
choice for most Americans and Nokia never really gained a strong 
foothold in America.
Source: Google image
Emerging market strategy
• As their market share in the western world has declined, Nokia has pinned its hopes on 
growth in emerging markets.
• They believe that not everyone can afford a top-end smart phone and aim to provide 
emerging markets with their traditional feature phones.
Source: Google image
Nokia don’t have an ecosystem
• Smart phones, tablets, PCs and televisions are converging towards 
ecosystems where consumers with ‘matching’ devices will one day be 
able to seamlessly transfer to another device.
• Nokia exist as just a small subset of the Microsoft Windows ecosystem.
Source: Google image
Decline Branding
• Nokia was once an aspiration brand at the top of their field. Their flagship phones were at the 
cutting edge.
• Their brand is like an aging pop start that you once looked up to and you still respect, but 
you’re feeling a bit sorry for now because they’ve fallen on hard times.
Source: Google image
Execution Is Key 
• Nokia's execution has been shoddy in recent years, it doesn't mean it 
can't make a comeback with Windows Phone.
• In the meantime, however, Nokia is going to go through some rough 
patches 
Source: Google image
Hurting on Both Ends
• Not only did Nokia move too slowly in the smart phone market, it didn't anticipate 
competition in the lower end of the market.
• Other manufacturers like HTC, Huawei and ZTE have attacked Nokia from the low-end in 
developing markets like China.
Source: Google image
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