All about Amazon Digital StoreFronts.
                     All about Amazon Digital StoreFronts
Introduction
• Amazon Storefronts provides a way to distribute items directly to Amazon to small and medium-sized 
businesses. 
• Launched in September 2018, Amazon has set up Storefronts as a dedicated site in which it celebrates small 
companies, presents curated collections of exclusive items and offers a forum for a small business shopping 
experience.
Source: PYMNTS.com
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What’s new?
• Amazon wants clients to interact with small businesses and have an intimate, mom-and-pop-shop 
experience through the online platform, rather than navigating thousands of online sellers.
Source: PYMNTS.com
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Who owns Storefronts?
• Storefronts actually only comprises a small number of businesses. The company will add new products, and 
grow storefronts over time, according to Amazon. 
• Any eligible seller can register by visiting amazon.com/storefrontsinfo for more information on this 
expansion.
Source: Business News Daily
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Example
• Amazon Storefronts features David Minnery's handmade toy company, Manzanita Kids. 
• Minnery said he began selling his toys about two years ago on Amazon Handmade, and Amazon asked him 
to join Storefronts. He described it as a "mom-and - pop shop."
Source: Business News Daily
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Job Opportunities
• According to Amazon's Small Business Impact report, small businesses selling on Amazon have created more 
than 900,000 jobs. 
• However, Amazon has had a rocky relationship with small business in the past as its pricing model and 
technology-first approach has pushed some small businesses to close.
Source: TechGig.com
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Controversies
• In 2016, a study from the Center for Local Self-Reliance argued that the growth of Amazon could be seen as 
an assault – many businesses have little choice but to enter the marketplace as a third-party vendor.
Source: Pixabay
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Impact on Small and Medium Enterprises
• Amazon currently features 20,000 small businesses in the 
Storefronts portion. 
• This is a small portion of the overall small businesses that sell on 
Amazon's website – 300,000 small and medium-sized companies 
started selling on the site in 2017 alone, according to the impact 
study from Amazon.
Source: Pixabay
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How to Sign-up?
• Any small business owner can register for more Storefronts 
information. Amazon has a review process to determine which 
enterprises are included in Storefronts based on the available 
categories. 
• On the details sign-up page, it states that more small businesses will 
be introduced as Storefronts expands into new categories. In other 
words, you can not just subscribe to Storefronts. 
• Alternatively, you'll need to deal with Amazon directly to decide the 
category of your company and how you can sign up.
Source: Jungle Scout
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What you need?
• Your name on the Amazon displays 
• Your address to email 
• The first line of goods 
• Branded products (if any) you own 
• Where your company is located
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Conclusion
• Amazon Storefronts will help you unlock a new base of customers while telling the story of your company.
• The most critical first step to building your own Amazon Storefront account is to request details and fill out 
the company's online form. Selling on Amazon is a lucrative business, and getting established on Amazon 
Storefronts can make your small business shine.
Source: Multichannel Merchant
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