How Apple's iOS 14 affects Facebook ads.
                     How Apple's iOS 14 
affects Facebook 
ads?
INTRODUCTION
Apple has announced changes with 
iOS 14 that will affect how Facebook 
receive and process conversion events 
from tools such as the Facebook pixel.
Source: en-gb.facebook.com
WHO WILL BE 
ABusFineFssEes CthTat EadDver?tise mobile apps, as 
well as those that optimise, target and 
report on web conversion events from any 
of the business tools will be affected.
Source: en-gb.facebook.com
DISCOURAGING 
PApRpleO wiMll bePginT to  require that all apps in 
the App Store show a discouraging 
prompt to users on iOS 14 devices. 
Source: en-gb.facebook.com
PROHIBIT CERTAIN 
DATA COLLECTION 
• Apple's policy will prohibit certain data 
collection and sharing unless people opt 
in to tracking on iOS 14 devices via the 
prompt. 
Source: en-gb.facebook.com
ADS 
•PAEs mRorSe pOeopNle AoptL oIutZ ofA trTackIiOng Non 
iOS 14 devices, ads personalization 
and performance reporting will be 
limited for both app and web 
conversion events.
Source: en-gb.facebook.com
ACTIONS YOU CAN 
T• AFacKeboEok's Aggregated Events 
Measurement allows for measurement of 
web events from iOS 14 devices. 
• You can do to prepare so that you can 
continue to deliver and measure the 
performance of your campaigns.
Source: en-gb.facebook.com
UPDATE TO FACEBOOK'S 
SDK FOR IOS 14 
V• IEt wRillS heIlpO pNers o8na.li1ze ads delivered to 
devices on iOS 14, and continue to 
receive app conversion events 
reporting from iOS 14 devices. 
Source: en-gb.facebook.com
VERIFY YOUR 
WEBSITE'S DOMAIN
• It will help avoid any future disruption of 
your website campaigns. 
• Domain verification must be done for the 
effective top-level domain plus one 
(eTLD+1).
Source: en-gb.facebook.com
AD CREATION 
LIMITATIONS
• You can use your existing ad accounts to 
advertise to devices on iOS 14, but you'll 
need to create separate iOS 14 app install 
campaigns due to reporting limitations from 
Apple's SKAdNetwork API.
Source: en-gb.facebook.com
REPORTING 
L• IUMndeIr TApApleT'sI nOewN poSlicy, businesses will 
be limited in their ability to measure the 
performance of iOS 14 app install 
campaigns on Facebook.
Source: en-gb.facebook.com