Case Study of Jio.
                     Case 
Study of 
Jio
Introduction
Reliance Jio Infocomm Limited (Jio), Reliance Industries Limited's (RIL) 
telecommunication arm, crossed 100 million subscribers in less than six 
months of its September 2016 launch. 
Source: Google Images
Introduction to Jio
Jio was allegedly India's first telecom operator with completely data-centric 
infrastructure, based entirely on voice over long-term evolution (VoLTE) technology, 
allowing voice to be transmitted at much higher speeds over an Internet protocol (IP) 
network than on conventional 2 G and 3 G technology networks. 
Source: Google Images
The Chairman
According to Reliance Jio Chairman Mukesh Ambani (Ambani), Jio added an 
average of almost 7 customers to his network every single second of every single 
day for 170 days.
Source: Google Images
Who is Mukesh Ambani?
Mukesh Ambani is one of those highly experienced and intelligent people. 
He is also highly educated person, honored by the University of Stanford, 
California, USA. 
Source: Google Images
The Price War
In 2016, Mukesh Ambani launched Jio Telecommunications 
Services on the market, providing free SMS, VOICE AND 
ROAMING services with massive discounts, tariffs, etc. In the 
21st century, Mobile Data Comes as Oxygen Data. 
In Voice Calling there is Price War but there is no Price War in 
Information.
Source: Google Images
Old Strategy
Airtel's Old Technology, with Idea, and Vodafone: 
• Capital Expansive Strong Govt's High Cost. 
• Licenses Regulations Entry barrier is high with the use of loss leading strategy. 
• Simultaneously for other telecommunications exit barrier high. 
Source: Google Images
Jio with Technology
Jio built friendly entry barriers for Vodafone, Idea and Airtel telecommunications 
subscribers, thus creating high exit barriers for Airtel, Vodafone and Idea 
telecommunications.
Source: Google Images
Barrier-Price Strategy by Jio
• Gun and Bullet Strategy (If you buy Gun then buy 
Bullet)
• Razor and Blade Strategy (If you buy Razor then 
buy Blade) 
• Print and Ink Strategy (If you buy Printer then buy 
Ink) 
• Game and CD Strategy (If you buy Game then buy 
CD)
Source: Google Images
The Revolution in India
• JIO offers free SIM for 4G Data use, People purchase 4G 
Phones for 4G Data use. 
• Only that producer will succeed who will think for 
customer not for himself after this India comes in top 10 
position for Data Use.
• In just 83 days after its launch the network reached the 
50-million subscriber mark, adding an average of 600,000 
subscribers a day.
Marketing
• Even before its launch, RIL had aggressively promoted 
Jio, promising free data and voice calls. 
• Approximately fifty customer acquisition and 
relationship managers were named to recruit teams 
seeking to sign up customers. 
• Jio's launch was a massive event attended by a who's 
who from politics, Bollywood, and Indian and foreign 
media to ensure the deal reached as many multi-
channel coverage people as possible.
The Road Ahead
• Jio announced a strategic partnership with Uber 
Technologies Inc. (Uber) in February 2017 aimed at bringing 
the benefits of the Jio Digital Life ecosystem to its users. 
• The agreement will allow Uber riders to use JioMoney to 
pay for their rides and thereby boost India's digital 
transaction ecosystem.
Source: Google Images