HOW COVID-19 Impacted Cinema, OTT and TV Industry Worldwide.
                     HOW COVID 19 IMPACTED CINEMA, 
OTT AND TV INDUSTRY WORLDWIDE?
Introduction
• The Covid-19 pandemic have after-effects on the media and entertainment 
industry, turning out to be disastrous for films, entertainment events and theme 
parks. It has, however, boosted digital media consumption worldwide.
Source: www.business-standard.com
Lockdown Impact
• During the lockdown period, TV, gaming, digital and OTT platforms are seeing 
consumption growth. 
• On the other hand, outdoor consumption models such as films, events, theme 
parks, are witnessing a dramatic fall with social distancing norms in place.
Source: www.business-standard.com
COVID 19 Impact on OTT Platform
• Digital media consumption, particularly OTT, has seen a surge during the lockdown 
period in terms of both time spent and newer audiences.
Source: www.business-standard.com
COVID 19 Impact on Gaming Platform
• Gaming is another sector which can benefit in the overall digital ecosystem, saying 
that media companies, including OTT platforms, could seriously look at gaming as 
an extension to their ecosystem offerings.
Source: www.business-standard.com
COVID 19 Impact on Film Industry
• COVID-19 has upended the global film industry, halting film production and closing 
cinemas.
• According to trade experts, since the beginning of the lockdown, 10-12% of 
cinemas have shut down permanently, a number which could rise to 15-20%, if they 
remain closed longer.
Source: www.business-standard.com
The transformation of the global film industry
• This change reflects consumer preferences for content consumption, which 
increasingly favour streaming video on-demand (SVoD). 
• Many SVoD services are now owned or invested in by movie studios, which 
mitigates incentives to maintain a long theatrical window and intensifies an 
increasingly competitive streaming environment.
Source: www.weforum.org
What’s ahead for the industry?
• Media companies no longer optimise releases for fixed schedules, primetime TV 
slots or popular holiday weekends. Instead, the goal is increased engagement, 
thereby improving user retention and data on content popularity.
Source: www.weforum.org
Shift in Business Model
• Business model is moving from third-party distribution and single-ticket sales 
towards owned distribution and recurring revenue. 
• This is seen by investments in SVoD services, where a single movie or TV series is 
rarely a profit driver; rather, recurring subscriptions produce value.
Source: www.weforum.org
Economies of scale for theatre operators
• Consolidation may deliver economies of scale for theatre operators, but it also 
strengthens the biggest movie studios. With fewer films available, blockbuster 
franchises take a growing share of box office revenue. 
Source: www.weforum.org
Impact on India’s film industry
• Indian film industry is going through its worst phase because of the lockdown 
necessitated by the coronavirus pandemic as big releases postponed, film, TV and 
web series shootings halted, theatres unable to screen movies, daily wage 
employees struggling for their next meal
Source: indianexpress.com